I am the founder and CEO of Nonprofit Marketing Guide.

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents…

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications…

Official Content Marketing for Nonprofits Book Club

We are officially launching our book club for Content Marketing for Nonprofits! 20 Days, 20 Ways to Use Content Marketing at Your Nonprofit will be a multi-media book club including blog posts, emails, webinars, social media discussions, and worksheets all designed to help you implement a content marketing strategy at your nonprofit. Every business day…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

My Awareness Has Been Raised. Now What?

Once you’ve done a bunch of work to “raise awareness” about your cause or your organization, then what? You don’t just want people to sit on the couch feeling all aware, right? The answer to the “now what?” question is one you should know before you even start your awareness raising activities. Where is all…

When They Want You to “Raise Awareness”

It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like…

Mixed Links for Nonprofit Marketers January 24, 2014

TGIF! Let’s have some Mixed Links… Although we won’t be making the trek to the Nonprofit Technology Conference (NTC) this year due to a schedule conflict, we still recommend this conference to all nonprofit communicators. Regular registration for this year’s conference, which takes place in DC, ends January 31st. NTEN also just posted What’s New…