We are officially launching our book club for Content Marketing for Nonprofits! 20 Days, 20 Ways to Use Content Marketing at Your Nonprofit will be a multi-media book club including blog posts, emails, webinars, social media discussions, and worksheets all designed to help you implement a content marketing strategy at your nonprofit. Every business day…
Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…
Once you’ve done a bunch of work to “raise awareness” about your cause or your organization, then what? You don’t just want people to sit on the couch feeling all aware, right? The answer to the “now what?” question is one you should know before you even start your awareness raising activities. Where is all…
After a crazy week, weather-wise and work-wise, it’s time to kick back with some Mixed Links… Next week I will be presenting a free webinar for Network for Good – Kick Start Your 2014 Marketing Calendar with Great Content. Join us as I’ll show you how to keep up in the rapidly evolving world of nonprofit marketing…
Do you write your direct mail appeal letters in-house? Do you wish you had access to a direct mail expert and a community of other nonprofits working on their appeals so you could learn best practices and bounce ideas off of them? If so, you need to join us for our Direct Mail for Small Nonprofits…
Jenifer Snyder of mGive is back with some tips on how to use mobile during highly publicized events, like this week’s Super Bowl. ~Kivi Guest Post by Jenifer Snyder, Esq., Executive Director of The mGive Foundation You don’t need to sit on the sidelines during Super Bowl XLVIII, and the Seahawks and Broncos don’t have to be…
It is one of the most dreaded requests from a board of directors or management team to a nonprofit communications director: “Could you go raise some awareness? If we could raise awareness, all of our problems would be solved!” Really? And what does “raising awareness” really mean? Surely not a massive, multimedia advertising campaign like…
TGIF! Let’s have some Mixed Links… Although we won’t be making the trek to the Nonprofit Technology Conference (NTC) this year due to a schedule conflict, we still recommend this conference to all nonprofit communicators. Regular registration for this year’s conference, which takes place in DC, ends January 31st. NTEN also just posted What’s New…
You may have seen the report this week about how Facebook will be dead in three years, and the counter punches about why that’s a silly claim. Who knows what Facebook’s lifespan will be? What we do know is that you can’t put all your communications and community engagement eggs in one basket. We don’t…
It’s that time of year again: annual report season. That can also mean donor list season, full of all the headaches that come with compiling it. And if something is giving you a headache, that means we are getting questions about it here at Nonprofit Marketing Guide. I am not a fan of using Mr.…
We hope you had a good week! It’s been a busy one here, and we are ready to cap it off with some Mixed Links… MailChimp has done a study on email open rates to follow up their initial research after Gmail switched to its promotion tab feature. If your higher-ups are jumping on the…
When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…
