Don’t complain about donor attrition – do something about it! Rachel Muir, VP of Training at Pursuant, shows you how it can be done in today’s post. For more with Rachel and how to build a better donor base, join us for How to Build a Strong Major Gifts Portfolio next Tuesday, May 27th (A recording…
If you weren’t one of the 1,000+ who registered originally for our webinar, How to Build a Donor Communications Plan That Will Make Them Fall in Love, you can now get the recording too! A recent study on nonprofit donor engagement found that donors gave two-thirds of their annual charitable donations to one favorite charity. How do you become…
I’m accepting applications for the July – December 2104 session of our Mentoring Program for Nonprofit Communications Directors. “What the heck is nonprofit marketing mentoring?” you might be wondering. I think of mentoring as a combination of training, advising and coaching. Through training, I tell you how to do it. With advising (or consulting), I…
We’ve been working with fundraising expert and all-around good guy Tom Ahern for a few years now. Tom is legendary as a guidebook author, donor-centered copywriter, and speaker on the conference circuit. If we introduced you to Tom, you probably know him from our direct mail or donor newsletter e-clinics or from our marketing bequests…
Board or executives telling you that you need a billboard, or ads on Pandora or NPR or some other expensive form of advertising? Aside from the fact that you probably can’t afford that, would it work even if you could? In response to suggestions (or demands) like this, I suggest you go into what I…
I’ve talked to more than a few communications directors who are stymied in their work by their “visionary” bosses. These communications directors are often in awe of the visionary’s big ideas, creativity, and insights. They really do admire them, and often wish they themselves could be so bold. But that’s where the love stops, and…
I am loving that so many of you are experimenting with different ways to publish your annual report – and then sharing your stories with us! Matt Higgs of GreenUP in Canada tells us how they decided to do things differently for their 2013 annual report and how they came up with an awesome infographic the community…
Looks familiar, doesn’t it? I think we in communications and marketing are even more prone to both having the “meeting after the meeting” ourselves, and being a victim of it, because so much of our work is creative and therefore up to subjective debate about what’s good and right. And we tinker a lot, so…
New E-Course: Sign Up by Friday and It’s Only $10! While we love our webinars at Nonprofit Marketing Guide, I’m always looking for different ways to deliver training, so we are giving Udemy.com a try. Udemy offers a huge variety of online courses that you take at your own pace, with lots of videos, and…
One of the many reasons we love Pamela Grow so much is that she does a great job finding smart people to share their stories on her blog. She recently published a guest post by Rory Green of the BCIT Foundation on how to get program staff involved with fundraising that we just had to share…
I’ve mentored a lot of younger-than-me nonprofit communications directors (I’m 45), and in between the marketing talks, we often chat about career development and how to be more focused, productive and happy in the job. When I look at my own job satisfaction working in this field — and what I think holds back a lot of…
VolunteerMatch recently ran a very nice four-part series on using content marketing to engage your volunteers and manage your volunteer programs, using my book, Content Marketing for Nonprofits, as a starting point. They called it “Winning People Over to Your Cause.” Here are the posts . . . Part One: Welcome Change Part Two: Get…
