Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper. Amy also has a special offer for our readers –…
[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising. I describe these three phases in Content Marketing for Nonprofits (Amazon). I created an…
I used backpacking as the organizing metaphor in my book, Content Marketing for Nonprofits, so when Bo offered to write this post relating nonprofit leaders to backcountry guides, I thought it was perfect fit. ~Kivi Guest Post by Bo Percival As someone who is passionate about the outdoors, I have long been engaged with backcountry…
If your nonprofit has corporate matching gift programs, make sure donors employed at those businesses know about it. Adam Weinger of Double the Donation is back with some ideas on how to help your donors check with their employers to see if their employer will match their gift. ~Kivi “Congratulations! You’ve just received a donation…
What makes a good email newsletter? Of course, some of that depends on your specific goals. But here’s my standard checklist that I use when reviewing email newsletters for clients. I’ll be talking about this and much more during a two-webinar series for CharityHowTo on nonprofit e-newsletters this month. 1. Is the E-Newsletter Reader Centered?…
This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz. ~Kivi Guest Post by Jenifer Snyder, Esq., Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz,…
So, I procrastinated on figuring out what I wanted to blog about today. Then Beth Kanter posted about methods of procrastination and how to stop. It’s a great post – check it out. On the “Field Guide to Procrastination,” I am definitely the List Maker, the Sidetracker, and the Snacker (well, the Another Cup of…
During our webinar on How to Raise Awareness for Your Cause on a Budget, I presented a bunch of different ways to go about it. We polled participants, and here are the ten ideas, in order, that they thought could work best for them. Maybe some of these could work for you too? Host Educational…
As part of my preparation to teach a new webinar called How to Raise Awareness for Your Cause on a Budget, I read Jonah Berger’s Contagious: Why Things Catch On. It’s a great book: quick read, full of clear examples, and easy steps to follow to put the ideas to work. On the book website,…
We just sent out our first of 20 daily emails for the Content Marketing for Nonprofits Book Club! As of this moment, 506 people are participating, and there is still time to join us. Here’s what was sent out today, to give you a sense for what we are doing . . . Welcome to…
I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar for CharityHowTo. (Join us Feb 19 or Feb 26). One of the most common challenges that the “raise awareness” assignment presents…
Earlier this afternoon, I participated in a live chat hosted by the Chronicle of Philanthropy on reinventing the nonprofit annual report, along with Tamara Hudgins of Girlstart and Rachel Lichtman of The Trevor Project. Here are a few of the questions we answered . . . Why do you think annual reports are so stiff and…
