I am the founder and CEO of Nonprofit Marketing Guide.

Prospect Research: A Breach of Privacy, or a Best Practice?

Learning about a prospective major donor is important to cultivating that relationship. But many fundraisers feel researching prospects in the Internet Age is too creepy. Author, speaker, coach and fundraising consultant, Amy Eisenstein, shows you how to get the info you need without becoming a creeper.  Amy also has a special offer for our readers –…

Take the Nonprofit Marketing Maturity Quiz Online

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an…

Nonprofit Leadership | The Backcountry Guide Way

I used backpacking as the organizing metaphor in my book, Content Marketing for Nonprofits, so when Bo offered to write this post relating nonprofit leaders to backcountry guides, I thought it was perfect fit.  ~Kivi Guest Post by Bo Percival As someone who is passionate about the outdoors, I have long been engaged with backcountry…

How I Would Evaluate Your Email Newsletter

What makes a good email newsletter? Of course, some of that depends on your specific goals. But here’s my standard checklist that I use when reviewing email newsletters for clients.  I’ll be talking about this and much more during a two-webinar series for CharityHowTo on nonprofit e-newsletters this month.  1. Is the E-Newsletter Reader Centered?…

Mobile Marketing and the Wizard of Oz

This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz,…

Procrastination: Three Easy Outs When It Happens

So, I procrastinated on figuring out what I wanted to blog about today. Then Beth Kanter posted about methods of procrastination and how to stop.  It’s a great post – check it out. On the “Field Guide to Procrastination,” I am definitely the List Maker, the Sidetracker, and the Snacker (well, the Another Cup of…

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents…