Peter Panepento is the philanthropic practice leader for Turn Two Communications and Nonprofit Marketing Guide's Media Relations expert.

6 Ways to Get More Value Out of Your Next Press Release

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. But it is just one tool. Most nonprofits that are successful in getting meaningful media coverage do so through building relationships with journalists and other influencers — and then leveraging those relationships into…

How to Get Your Nonprofit’s Story Told During Covid-19

Flickr Creative Commons photo by Steve Bustin. By Peter Panepento It’s not easy for nonprofits to get news coverage. And that’s especially true during the Covid-19 pandemic. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of…

COVID-19 and Media Relations: A Quick Guide for Nonprofit Communicators

COVID-19 is quickly rewriting the rules for how all of us are approaching our communications. It’s also forcing all nonprofits — no matter the mission — to rethink their short-term media relations strategies. Here are five tips to consider as you think about how you want to communicate with the media during the coming weeks…

Why Long-Form Content Should Be Part of Your Nonprofit’s 2020 Strategy

By Peter Panepento We’ve been hearing for years that today’s audiences want shorter content. It makes sense, right? In a world where more of us are reading and watching videos on tiny screens while on the go, we’re more likely to prefer information in shorter, bite-sized chunks. Short is what made Twitter Twitter. Short is…