Quit Wasting Time on a Failing Newsletter [Starts Tomorrow]

Are you just breaking even (or losing money) with your donor newsletter? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did…

Donor Newsletter Tips to Bring in the Dough

Does your donor newsletter cost more to send than it brings in? That’s a pretty common trait among donor newsletters, but it’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Is your donor newsletter longer than 4 pages? Are you sending it as a self-mailer? Did you…

How Often Should We Mail that Newsletter?

More than 1200 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 1200, as we’ll close the survey down on Tuesday). I’ve just pulled some preliminary data about how often nonprofits say they will mail their newsletters, and of course, it depends on whether…

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at…

Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been…

4 Donor Newsletter Hacks to Increase Donations

Thinking of axing your donor newsletter because it costs more than it’s worth? WAIT! It’s not the idea of the donor newsletter that’s wrong – it’s how you’re approaching it that’s wrong. Luckily we have a smart guy like Tom Ahern around to set us straight! Tom knows how to take a floundering charity newsletter and…

Email Frequency Up and Direct Mail Down? Nope.

I bet the conventional wisdom about how often nonprofits send email and direct mail to their supporters is this: nonprofits are sending direct mail less frequently over the last four years and sending email more frequently. But that’s not what our data says. At Nonprofit Marketing Guide, we’ve surveyed thousands of nonprofits for each of…

How Often Should We Send Email and Direct Mail?

It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail? Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing. The chart below shows the most popular communications…