Five Questions about Print Newsletters

Last week I taught my “Strategies for Successful Nonprofit Newsletters” workshop through Duke University’s certificate program in nonprofit management. The workshop focuses mostly on print newsletters, and here are the top five questions that participants said they wanted answered during the course. You get my bottom-line, three-second answers here. Follow the links to www.nonprofitmarketingguide.com for…

15 Places to Find Article Ideas for Your Nonprofit Newsletter

Searching for some good article ideas for your next nonprofit newsletter, blog post or website update? Here are 15 places you can look for article ideas. 1. At the receptionist’s desk. Ask whoever answers your organization’s main phone number for the top three questions they get from callers and turn the answers into newsletter articles.…

How to Write an Event Summary for Your Newsletter

Whether it’s a board meeting, a seminar, or a conference, the events your organization hosts or attends can provide great fodder for newsletter articles — if you highlight the most important points and forget about the rest.When you start writing an event summary, you may be tempted to regurgitate the agenda with a few extra…

Your Vote Needed: Which Newsletter Article is Hardest?

Next week will be “Newsletter Week” at Nonprofit Communications, including a post with tips on writing the hardest kind of newsletter article, as determined by this blog’s readers (you!). Problem is, right now there is a four-way tie between “Donor or Volunteer Profiles,” “Program Updates,” “How-to Articles or Tips” and “Event Summaries.” Vote now and…

Carnival #30 – Tips on Nonprofit Newsletters

This week’s Carnival of Nonprofit Consultants is back at its birthplace here at Nonprofit Communications. Our topic this week is Nonprofit Newsletters and we have lots of opinions to share about what works and what doesn’t. If you are responsible for your newsletter, read on. If someone else in the office does it, forward this…

Writing Better Personal Profiles for Your Newsletter

Including personal profiles in your newsletter is great way to tell an important story about your organization, while also recognizing the contributions of a single person. I write a lot of donor profiles, for example, that tell nice stories about the individuals and acknowledge their generosity, while highlighting the organization’s accomplishments — i.e. “Jane Donor…

Newsletter Photo Mistakes – And How to Avoid Them

When I teach newsletter classes, I always like to show examples of good newsletters as well as examples of ones that have big problems. The most glaring errors, because they are so easy to see, are those involving photos. Here are a few newsletter photo horrors you’ll want to avoid. Photos at the wrong resolution.…

Executive Directors: What Your Staff Want to Tell You

Earlier this week I taught “Strategies for Successful Nonprofit Newsletters” for the Duke University Certificate Program in Nonprofit Management. During the course, several students expressed their frustrations about working with their executive directors on various newsletter issues. Here are three questions they asked and how I answered. Q: We always have to print the “letter…