Why Voice and Tone Might Be the Secret Sauce to Social Fundraising Success

Finding donors on social media comes down to being true to yourself and your cause. How do you make sure you’re doing that? By having a consistent voice and tone. Gary Wohlfeill explains how you can in today’s post. ~Kristina Guest Post by Gary Wohlfeill, Director of Marketing at CrowdRise Nonprofits are used to holding their narratives…

How Criteria Saved the Day

Jennifer Vander Molen is the Manager of Communications at The Colossian Forum and a participant in our Mentoring Program. Today she  shares her organization’s process of creating a new tagline. ~Kristina Guest Post by Jennifer Vander Molen of The Colossian Forum Never in my wildest dreams did I think I’d sing the praises of something like criteria. Iced…

Week of Freebies! Relevant Messaging Checklist

Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies.  When you are trying to create messaging that is more relevant to your participants, supporters, and influencers, use our Six R’s of Relevant Messaging. Rewarding Realistic Real-Time Responsive Revealing Refreshing Here’s a quick checklist for you to print…

Clarify Your Complicated Communications with Metaphors [Free E-Book]

Does your nonprofit deal with an issue that is not exactly easy to talk about? Try simplifying things for potential supporters with a few good metaphors. Here’s an example of a great metaphor from our free e-book, 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid, that shows how…

Powerfully Memorable, in 8 Words or Less (Case Study)

Every single nonprofit org—across size, budget, location and cause—shares a priceless opportunity to position its organizations, programs, fundraising campaigns and special events. And yes, that means your organization. Start to rock relevant messages and you’ll join a growing cadre of healthy organizations whose messages help to build awareness of their impact and value. That’ll place your…

MAMA Marvelous! (Case Study)

Visual storytelling done right cuts through the clutter to resonate with the people you want to act. That kind of imagery is worth far more than 1,000 words. Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I lingered on this image, taking in the different women and their range of expressions. The…

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…

C’mon! Connect with Relevant Messages: Join Me on June 11

Register Now: Learn How to Shape Pitch-Perfect Messages that Move People to Act Now Your organization’s messages determine if you are heard, and if people respond. They’re the most practical, available tool you have to move your audience to act….if they’re relevant. Relevance is the heart of memorable, motivating messages—pitch-perfect messages. Like this: You know when you meet…

How to Handle Negative Comments on Facebook

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? Post a general statement? Would you post a response as a comment on the review, or send a private message?”…

Really?

Wow, what a disconnect. Let me tell you about it, so you can make sure your organization avoids this kind of blunder. Last Friday morning I got an email from our local performing arts center (PAC). The place has been around 10 years and is a gorgeous, intimate performance venue. We’ve attended several great shows there over the years,…