How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

My Awareness Has Been Raised. Now What?

Once you’ve done a bunch of work to “raise awareness” about your cause or your organization, then what? You don’t just want people to sit on the couch feeling all aware, right? The answer to the “now what?” question is one you should know before you even start your awareness raising activities. Where is all…

10 Insanely Useful Free Twitter Tools for Nonprofits

The beauty of Twitter is that it is simple, short and fast. When something happens in the world, more often than not, Twitter carries news of it first. From earthquakes to elections, mundane to momentous, Twitter tells us what’s going on and who’s saying what. It lets us take the pulse of humanity. But Twitter…

Mixed Links for Nonprofit Marketers January 24, 2014

TGIF! Let’s have some Mixed Links… Although we won’t be making the trek to the Nonprofit Technology Conference (NTC) this year due to a schedule conflict, we still recommend this conference to all nonprofit communicators. Regular registration for this year’s conference, which takes place in DC, ends January 31st. NTEN also just posted What’s New…

7 Changes to Make in 2014 [Infographic and Recording]

Over 1,000 nonprofits registered for our free webinar 7 Changes to Make in 2014 where we reviewed several steps you could take to keep your nonprofit’s marketing and fundraising moving in the right direction in 2014, no matter your experience on the topic. We got such a great response to our action steps, we decided…

Which is Most Effective: Print, Email, or In-Person?

When we were putting together the questions for the survey for the 2014 Nonprofit Communications Trends Report, one of top suggested questions was, “What one type of content do you think is most effective for your organization, regardless of the amount of time you spend producing it?” We provided a list to pick from and…

Marketing Morsels and Other Tips for 2014

On Wednesday, I’m hosting a free webinar on 7 Changes to Make in 2014. You can register below or here if you don’t see the form. One of the seven changes is to Create More Marketing Morsels. The majority of people who see your communications will pay attention to only the tastiest little bits of…