How Are You Segmenting Your Email? Please Share!

  I’ve declared April as Email Segmenting Month. I’ll be blogging about it a bunch, and presenting a new webinar on April 29. l’d love to highlight your experiences with segmenting your email list, so please take a moment to share a quick story or two with me. (Not sure what I mean? Here’s a post…

A Day in the Life of a Nonprofit Communicator – Aurah Landau

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Aurah Landau is the part-time Communications Director at SERRC, which offers technical assistance to Alaskan school districts and job training/adult education in Southeast Alaska. She revels in applying…

Your Nonprofit’s Newsletter: You Are Not the Target Audience

I’ve started guest blogging for BoardAssist, which offers great advice to board members about how they can be more effective, and to nonprofit staff about working with boards. I’m reprinting my first post here from the BoardAssist blog, which is directed towards board members themselves, but I hope it will be a helpful read to…

A Day in the Life of a Nonprofit Communicator – Tracy Hutchinson Wallace

Here’s the latest installment (and our first international edition!) in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Tracy Hutchinson Wallace is the Communications Officer for Habitat for Humanity Trinidad and Tobago, an affiliate to the international organization battling poverty…

Mixed Links for Nonprofit Communicators March 14, 2014

Happy Pi Day! Let’s celebrate with some Mixed Links… Couldn’t make it to NTC this week either? Follow the conversation with the #14NTC hashtag and at the NTEN blog. In other conference news, Beth Kanter is back from SXSW with some insight into What Social Media Analytics and Data Can’t Tell You. Caryn Stein of Network…

Take the Nonprofit Marketing Maturity Quiz Online

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] In my work, I’ve found that nonprofits mature through three stages that reflect their attitudes and approaches to communications, marketing, and fundraising.  I describe these three phases in Content Marketing for Nonprofits (Amazon).  I created an…

Mixed Links for Nonprofit Marketers and Fundraisers March 7, 2014

Happy Friday, everyone! Let’s have some Mixed Links… Voting for the 2014 doGooder Video Awards closes next week.  Vote now for your favorite. PR Daily has its own nonprofit awards to give out in over 20 categories. For eligibility requirements and how to submit your work, see their awards page. In honor of Dr. Seuss’…

How I Would Evaluate Your Email Newsletter

What makes a good email newsletter? Of course, some of that depends on your specific goals. But here’s my standard checklist that I use when reviewing email newsletters for clients.  I’ll be talking about this and much more during a two-webinar series for CharityHowTo on nonprofit e-newsletters this month.  1. Is the E-Newsletter Reader Centered?…

3 Questions BEFORE Plunging Your Nonprofit into a New Social Media Channel

Are you looking to branch out in social media beyond Facebook? Is it time for your nonprofit to see other networks? Kerri Karvetski shares three questions you need to ask yourself before going ahead.  You can learn more from Kerri about how to design social media campaigns later this month in Advanced Social Media Strategies: Running…

A Day in the Life of a Nonprofit Communicator – Tyler LePard

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.  Tyler LePard is the Senior Digital Strategist for Catapult, a new crowdfunding platform to advance the lives of girls and women around the world. Tyler is an…

Mixed Links for Nonprofit Communicators February 28, 2014

This Friday could not come soon enough. I really need some Mixed Drinks – I mean Mixed Links… Capital campaign experts Andrea Kihlstedt and Gail Perry are presenting a free webinar on March 3rd called How to Hire the Right Capital Campaign Consultant for Your Campaign. Voting begins today for the DoGooder Nonprofit Video Awards. This year’s…