Are Sad Photos a Must in Fundraising? No.

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? By “sad” we mean photos where people or animals look visibly upset, hurt, sad, or otherwise clearly in need of assistance. As with many questions in nonprofit marketing and fundraising,…

Do You Need to Organize Your Images and Stories?

Short answer: YES! We get a lot of questions about how to organize stories and photos. What are communications directors using now? What do they love/hate about their current system (or lack thereof)? We then developed this e-book to answer your basic questions like: Do you need a banking system for stories and images? What…

Want Staff Help with Communications? Start with Photography

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text. With the proliferation of smartphones with good cameras, it’s easier than ever for everyone on staff, regardless of writing talents…

More Than Words: Why Visuals Are Critical in Pitching Your Story

If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well.  We are excited to announce…

November Photo Challenge for Nonprofit Communications Pros #NPCommPix

#NpCommPix is back in November!   We co-host this fun photo-a-day challenge with BC/DC Ideas and encourage anyone who works in nonprofit communications (nonprofit staff, volunteers, consultants, whoever!) to play along. We play mostly on Instagram and Twitter, but you can post wherever you’d like. Just let the word of the day inspire you, post…

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Looking for some good examples of nonprofit Instagram accounts? Grab your phone and get inspired. ANIMAL RIGHTS Talia looks like she’s ready for her woolcut next month. That’s the real start of spring! A photo posted by Catskill Animal Sanctuary (@catskill_animal_sanctuary) on Apr 11, 2015 at 12:06pm PDT ASPCA https://instagram.com/aspca Best Friends Animal Society https://instagram.com/bestfriendsanimalsociety…