Does Size Matter?

Does the size of your organization affect which communications tools you’ll use? Turns out, not that much, according to our 2013 Nonprofit Communications Trends Report. The order of importance of the most popular communications tools doesn’t vary significantly based on budget size, with a few minor exceptions. When looking at the “very” important rankings by…

Mixed Links for Nonprofit Marketers January 11, 2013

Long week? Join me for some Mixed Links. Pam Grow’s “bitty award” for brilliance in direct mail fundraising for small shop nonprofit organizations will be accepting applications  through February 8. See3, YouTube, and Edelman are conducting a survey to measure the impact of nonprofit video. The data and responses acquired will be used to create the first-ever…

How Mission Affects Marketing Choices

We are releasing the 2013 Nonprofit Communications Trend Report on Monday, including a look at how the responses varied based on mission. In the survey, we asked participants to select the mission category that best matched their organization. While 14% picked “other,” most participants selected one of the ten categories. Each category will have its…

Mixed Links for Nonprofit Marketers January 4, 2013

Happy Friday! Here are this week’s Mixed Links… The “bitty award” for brilliance in direct mail fundraising for small shop nonprofit organizations is accepting applications from now through February 8. Katya Andresen tells you What You Absolutely Must Know about Where Tech Is Headed. While you may not be able to get Morgan Freeman to…

13 Changes to Make in 2013

I just finished presenting a webinar for our All-Access Pass Holders on 13 changes to make in 2013. I’m sharing most of the deck with you here. If you’d like to watch the webinar recording, get yourself an All-Access Pass — the recording will be available tomorrow morning. We polled the webinar participants on which…

Freebie: 2013 Nonprofit Communications Trends Preview

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Earlier this month I held a webinar that gave attendees a sneak peek at the 2013 Nonprofit Communications Trends Report that we will release in January. Now,…

Top Ten Articles from 2012 at Nonprofit Marketing Guide

Yesterday I shared our Top Ten Blog Posts from 2012, and today I want to share the Top Ten Articles for 2012 on NonprofitMarketingGuide.com, our main website, in case you missed them. These are the top article pages we added in 2012, not the top pages overall. We usually send out new articles like these…

Going Ugly

Jeff Brooks at Future Fundraising Now blogged today about some email fundraising lessons from the Obama campaign shared in Bloomberg Businessweek, one of which is that ugly emails work better than pretty ones. Quoting here: “Every time something really ugly won, it would shock me: giant-size fonts for links, plain-text links vs. pretty ‘Donate’ buttons. Eventually…