Get CALM: C is for Collaborative

All this week, we are taking a look at what it means to be a CALM Communications Director (Collaborative, Agile, Logical, and Methodical). Today, let’s talk about being Collaborative. Communications directors are the translators and bridges between the people doing the work (inside the nonprofit) and the people supporting and benefitting from that work (outside…

How Communications Directors Can Get CALM

Someone asked me the other day what the outcome of our Communications Director Mentoring Program and other coaching programs really was . . . what was the ultimate result of communications coaching? The word that instantly popped into my mind and off of my tongue was CALM. Communications directors are usually very busy, often frazzled, people. They…

Marketing Time Savers: My 3 Favorite Gmail Hacks

At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc.  As a two-person company, we don’t have lots of time to waste. And neither do you. So if you are a Google Apps or Gmail user, you might like my three favorite Gmail hacks. (I know these work on…

Let’s Make These Sessions for Communications Directors Happen

It’s time for community voting on sessions for the next Nonprofit Tech Conference by NTEN, happening in San Jose on March 23-25, 2016. This is the conference I always recommend first to communications directors who want to know which national conference to attend, and I will definitely be there. Let’s get some great sessions especially…

Should Your Direct Mail Appeal Letters Be Kept to One Page?

During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words,…

Our Free Resources on Nonprofit Marketing and Fundraising

  Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you…

Communications Mentoring Program – Fundraisers Welcome!

Session #8 of our Communications Director Mentoring Program starts July 1, and we are already half-way full. For the first time, we are offering two tracks, one with a “Fundraising Emphasis” and the other with a “Community Engagement” Emphasis, with a cap of 10 people per track. The Fundraising Emphasis track will be customized to…

Changes to Our Communications Director Mentoring Program

We are now accepting registrations for Session #8 of the Mentoring Program for Nonprofit Communications Directors. I know many of you have been working towards participation in the program, so I want to point out a few changes we are making this time.   You Pick:  Fundraising Emphasis or Community Engagement Emphasis? Over the past…

April Is All About Email Newsletters

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content. For something so important and time-consuming, you want to make sure it’s right. Unfortunately, a lot of nonprofit e-newsletters are…