Biggest Challenges for 2013

Here’s another little taste of preliminary data from our 2013 Nonprofit Communications Trends Report  . . .  We’ve heard from about 900 nonprofits, and want to make that at least 1,200 before we shut it down on November 30. So please take the survey and share this link with your nonprofit friends: http://kivilm.com/2013 So far,…

Nonprofit Marketing Mentoring Program – Accepting Applications for 2013

Online training is great, but for many of you, it’s not enough. You are left to figure out how to apply what you’ve learned on your own. You also get the training in bits and pieces, which can make it tough to see how everything fits together. That’s why I created the Nonprofit Marketing Guide Mentoring…

What’s a Reasonable Amount of Content to Produce?

I just took another look at the preliminary results from our 2013 Nonprofit Communications Trends survey (take it now, please!) and “lack of time to produce quality content” is the biggest challenge nonprofit communicators are facing, with almost 52% of the 300+ who have taken the survey picking that answer out of a list of…

Work is a State of Mind, Not a Place

A recent survey of business executives concluded that work isn’t really a place any longer — it’s a state of mind. That’s because mobile technology and social networking make it easier for us to merge the professional and the personal. As this infographic shows, 98% of executives say they send work-related emails on nights and…

Three Stages of Nonprofit Marketing Maturity

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] We all grow and change as people and as professionals, and so do our organizations. As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the…

Best and Worst Job Interview Questions for Comm and Development Directors?

Ashlie Hutcherson, Associate Development Director at Almost Home, emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Ashlie says that applicants for the Development Director job at her organization have already completed a prescreening phone interview and a face-to-face interview with the Executive Director. Now…

Membership Has Its Privileges – Especially When It’s Free!

Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all…

Raising Money with Direct Mail and Donor Newsletters

I love Tom Ahern to bits. He’s so smart and so practical, and he tells it like it is, all while still being a nice, supportive guy — which makes him a perfect partner for our Nonprofit Marketing Guide e-clinics on print fundraising for small nonprofits. Tom doesn’t hold back when he sees a nonprofit…

Creating a Culture Where Everyone is a Marketer

“Marketing” is still considered a dirty word by some and misunderstood by many in the nonprofit world despite how important it is to furthering your good cause. Beth Ann Spiegel shares some tips on how to get your colleagues on board. ~Kivi Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc…