Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. ~Kristina Guest Post by Spencer Brooks Last year, I uncovered some data that shocked me. I was browsing through one of our client’s Google Analytics reports when I came across an alarming trend. There, in the demographic data, lay…
If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. ~Kristina Guest Post by Jeff Gordy As more and more donors prefer to engage with nonprofits through digital channels, designing a stunning website…
Today’s guest post reminds us not to forget about our websites in the age of social media. ~Kristina Guest Post by Elizabeth Brigham While it seems passé to talk about the importance of our websites – haven’t we been talking about this for 20 years? – they are the foundation of everything we do to engage…
via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your…
In August, we here at Nonprofit Marketing Guide will be hosting the latest edition of the Nonprofit Blog Carnival. The Carnival is a round-up of recent posts — like a “best of” — on a particular topic. For example, this month Joanne Fritz at About.com compiled 18 posts all about year-end fundraising. Reserve some time…
Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…
Here are the top ten blog posts we published so far this year, according to unique page views in Google Analytics. Spoiler Alert: You love “how we did it” guest posts from other nonprofit communicators, especially when they are talking about their annual reports, and Kerri’s social media tips. We’re so glad you agree with…
We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at…
Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit…
Happy Friday! Let’s cap off the week with some Mixed Links… Gail Perry has an infographic with the top fundraising tips and tweets from this year’s AFP conference. Robert Slates gives us the six deadly writing sins for nonprofits. Blackbaud released its Peer-to-Peer Participant Fundraising Study. The study looks at trends across four event types — Cycle,…
I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how…
So, I procrastinated on figuring out what I wanted to blog about today. Then Beth Kanter posted about methods of procrastination and how to stop. It’s a great post – check it out. On the “Field Guide to Procrastination,” I am definitely the List Maker, the Sidetracker, and the Snacker (well, the Another Cup of…
