Time for a Change! What Communications Leadership Looks Like

Let’s Shift That Culture and Make Some Real Progress! There is more to effective nonprofit communications than following best practices. To get the best results, there needs to be a fundamental shift in how you lead your communications staff and the team culture you foster. TOMORROW, Kivi will share what she’s learned from more than…

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising

Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits —  Blackbaud Luminate Online, CharityEngine, Engaging Networks, EveryAction, NeonCRM and Salsa — and ranks them in 10…

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your…

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and…

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list…

Got UTM? Measuring Nonprofit Email and Social Media Results

You may have noticed some strange code on the end of links you click in emails or from social media . . . things like utm_source=newsletter&utm_medium=email. But do you know why that code is there or what it is doing? Or that you should be using it too? UTM stands for Urchin Tracking Module, and the…

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Are you out of ideas for engaging supporters online? Try one of these tried and true digital engagement tactics to strengthen your relationships, move members to act, and build support for your programs and mission. 1) Try a Petition or Pledge This is a bread-and-butter tactic for advocacy organizations, but lots of orgs can use…