Preparing Your Website for a Successful Content Marketing Strategy

A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development…

Annual Campaign Trilogy Part II: 6 Tips to Improve Fundraising Results

Yesterday Sean King gave us some steps to get started with a successful annual campaigns. Today we talk about getting better results from your fundraising. ~Kivi Guest Post by Sean King of YEA! Making the decision to use a wide variety of media means that you have a toolbox full of nuggets and information for your…

6 Tricks to Make Your Content Skimmable

We’ve talked before about how people don’t really read all of your content. Laurel Dykema is back with some tips on how to get your point across even to busy readers. ~Kivi Guest Post by Laurel Dykema of Mission India “AVALANCHE!” Twitter-ers are tweeting. Facebook-ers are posting. Pinterest-ers are pinning. Instagram-ers are picture-taking. More micro content…

Branding for Nonprofit Fundraising Events – Part 2: Out of the Box Event Ideas

Yesterday, Julia Reich of Stone Soup Creative gave us tips for organizing a successful, well-branded fundraising event.  Today, Julia shares some more ideas on throwing a unique event that will be sure to sure to make your occasion unforgettable. ~Kivi Guest Post by Julia Reich of Stone Soup Creative Charity supporters flock to witness or participate in fundraising…