Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public” and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you.

Nancy and I will be spending lots of time working closely with the organizations that attend our Total Focus Nonprofit Marketing Plan Workshops on this exact dilemma. And they’ll leave with the tools to solve it!

We’d love for you to join us next week in New York on October 6 or 7. (The 7th is just about sold old, but we do have room for you on the 6th.) We’re also presenting the workshop in Washington DC on October 28.

Focusing on Your REAL Target Audience from Kivi Leroux Miller on Vimeo.