Philip Masembe

Philip Masembe

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.  

Would YOU like to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

Philip Masembe is a communications and advertising professional with experience in branding, strategy and PR across various categories and platforms. He holds a diploma in Journalism and Mass Communication from Nkumba University. He’s passionate about strategy, advertising, technology, and new media. He has worked with many media organizations in Uganda including The Daily Monitor (NMG) & The Sunrise Publications where he gained expertise in news sourcing. But because of his keen interest in the arts fraternity he began working with Bayimba Cultural Foundation from July 2011 to date among other arts institutions in East Africa, e.g. Busara Promotions in Zanzibar, organizers of Sauti Za Busara Festival. Due to his circles and influence, he brings a wealth of experience in interacting on social media and a keen eye from a user’s perspective on what brands and individuals are doing and how they are doing it.

Here is a typical day:

Before 8:00 am: Am always up by 6:00 am , an hour’s interval is enough to get me to work so I’m in office by 7:00 am. Prepare a quick cup of coffee then I’ll sit at my desk to check mail.

8:00 am – 10:00 am: I have a to-do list that guides me on how to make my day productive. Normally before that, I’ll check through the organization’s and my social media profiles, respond to any queries, then back to my to do list. And if I have meetings lined up for that day, I’ll probably attend to that and then the rest of the errands in that order.

10:00 am – 12:00 pm: I’m always juggling meetings and meeting with quite many people who are would-be partners and sponsors for our forthcoming events on the organization’s calendar . Lunch definitely gets me here so I don’t normally move out of office for my lunch.

12:00 pm – 2:00 pm: I’m back to my mail and I’ll be responding to all of those that await responses. Sometimes I have a departmental meeting scheduled for this time with the Director, basically looking into my planning and challenges along the way .

2:00 pm – 4:00 pm: I’m considering populating my next day’s to do list. Do a final look-through on all the social media profiles. With a lot of traffic around this time, I’ll hang around the office right in front my computer as traffic slows down.

After 4:00 pm: Normally when we approach Festival period, me and the rest of my teammates work a little late to have everything fixed so we don’t have to panic at the very last minute so the time I get home after work varies . I always have my next days to-do lists populated by 4:00 pm so I’m always updated, and where I fail, my smart phone acts a savior with a few alarms to keep my head up.

Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

Published On: December 15, 2014|Categories: Mixed Links, Nonprofit Communications, Nonprofit Marketing Trends|

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