Day in the Life of a Nonprofit Communicator – Valaree DonFrancesco
Kristina Leroux, COO and Community Engagement Manager
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Valaree DonFrancesco is currently the Digital Content Manager for SPE: Inspiring Plastics Professionals. They are an association for plastics professionals which fosters education and career development by providing resources and events to workshop new skills. Her responsibilities juggle between managing all of the organizations social media, creating interactive media for the web and emails and designing all of SPE’s Foundation collateral. In her free time, Valaree also runs VMD Writing & Design, a freelance marketing firm, rides horses and enjoys traveling.
And this is her typical day:
Before 8:00 a.m. – I am definitely not a morning person, especially pre-coffee, so mornings are spent enjoying a little bit of peace and quiet with my orange tabby, Thor after my SO leaves for his job.
8:00 a.m. to 10:00 a.m – After making coffee and greeting everyone, my mornings are spent checking our social media networks, emails and any online customer service inquiries we’ve received after hours.
After that my morning is divided between meetings about different program strategies and creating content.
10:00 a.m. to 2:00 p.m. – After settling on ideas and a plan, a large chunk of my job revolves around making marketing plans and executing them.
From 10-1pm I am mostly involved in writing or creating images for our website, social media or our magazine.
Around 1pm I have lunch, which is usually leftovers, at my desk before going out for a walk or to run errands with a co-worker.
2:00 p.m. to 4:00 p.m – Back in the office, I respond to emails and run analytics on our social media campaigns and readjust any calendars I have.
If I have any pending projects for group members or other departments, I try to get those done before 4 so I can get revisions back by the end of the day.
After 4:00 p.m – The last hour of the day always goes by the quickest. By this point, I am usually deep in the middle of creating some sort of asset (either a digital image or a video) and 45-50 minutes go by within seconds.
When I look at my watch, it’s 5:05 and I try to wrap up everything before heading out for the day.
When I get home, I’m on cooking duty and my SO is washing dishes. We will eat and then take a walk or workout. I try to only check my work email once before getting ready for bed so I know what we’re in for tomorrow.
Thanks for sharing your day, Valaree!
Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below.
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