We’ve taken our experience working with nonprofit communicators like you and all of the research we’ve done via our Nonprofit Communications Trends Report and created a new way for nonprofit communicators to manage their professional development called the Five Levels of Marketing Maturity.

And to find your Marketing Maturity Level, all you have to do is answer two questions.

But before we get to the two-question quiz, let’s go over the five levels:

Marketing Maturity Level One – Beginner. This level is for people new to nonprofit marketing and communications who need an introduction to the profession and basic nonprofit marketing concepts.

Marketing Maturity Level Two – Capable. This level is for people who are trying to get a handle on what’s included in the job of a nonprofit communications coordinator or director. Your focus is very tactical: how do I get the work done?

Marketing Maturity Level Three – Skilled. At Level Three, your confidence is growing and you are starting to think more strategically about the work. While you still might feel like you are more reactive than strategic, you are working towards managing the communications functions at your nonprofit, rather than feeling like the job is running you.

Marketing Maturity Level Four – Advanced. At Level Four, you are stepping up to lead the communications work at your organization. You are firmly in control of editorial planning and developing workflows and systems that keep you CALM (Collaborative, Agile, Logical, and Methodical). You are interested not only in doing the work well but in measuring performance and improving results.

Marketing Maturity Level Five – Expert. At this level, your communications work is very strategic and focused. You’ve mastered the basics and are now implementing and refining your strategies, trying to optimize your work. You have the capacity to create high-quality, targeted content distributed across highly coordinated channels.

And to find your Marketing Maturity Level, all you have to do is answer two questions.

Once you have taken the quiz, you have the opportunity to receive a customized training plan that will recommend which of our brand-new, self-paced online courses will work best for your level.

Some of the free online courses available now:

  • Creating a Re-Engagement Campaign
  • Creating an Email Welcome Series
  • Social Media Basics
  • Content Marketing Basics
  • 20 Days to More Powerful Writing
  • 15 Days to More Inspiring, Engaging Email Newsletters
  • Understanding Communications Measurement Frameworks

We hope this customization will prevent you from being overwhelmed by all of the training we have available.

The customized training plan is just one benefit of having a Free Membership to our site. Free Membership also includes access to the Free Learning Center with lots of downloads and on-demand webinars as well as a subscription to our Weekly Tips Email Newsletter. Learn more.

Let’s Get Started

Take the Quiz

NOTE: You can easily change your level to change your recommended plan or you can access all of the free courses organized by topic regardless of your level. You have to be get a Free Membership to access these courses though.

(All-Access Pass Holders have access to ALL of our online courses and gets you 365 days of access to live and recorded webinars, helpful downloads, and expert and peer support.)

Published On: June 5, 2019|Categories: Nonprofit Training, Professional Development|

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