Photo by terren in Virginia on Flickr

Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”).

Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject lines for your nonprofit’s email newsletters.

Here are my five tips. You can read the full article with explanations here.

1. Describe the Candy, Not the Wrapper.

2. Emphasize the Personal Value of the Content.

3. Don’t Tell People What to Do.

4. Keep It Short.

5. Piggyback on Hot Topics and Brand Names.

If you want to learn more about publishing an email newsletter, check out the next three webinars in the Nonprofit Marketing Guide weekly webinar series:


Published On: December 8, 2008|Categories: Email Marketing, Writing Skills and Content|