It’s a debate that anyone using social media these days is having: How much personal information do I share when I’m using social media for work, and how much work information do my personal friends care to know? What are reasonable expectations for a nonprofit to have about what staff members will say online? Should blogging, tweeting, etc. be official or unofficial? Do rules about social media at work impinge on staff’s freedom of speech?

If you and others at your nonprofit organization are wrestling with questions like these, you might find this slide show helpful in framing up some of your discussions. I don’t have the answers to all of these questions (the right answer for you is the wrong answer for someone else). But I do outline some of the reasons why we are debating these questions, describe five approaches nonprofits are using, share how the National Wildlife Federation, American Red Cross and Easter Seals are addressing some of these concerns, and offer some suggestions for how to be more personable, even when you are really using social media mostly for work.

Let me know what you think by leaving a comment.

If you are interested in hearing my commentary over these slides as well as my answers to specific questions, you’ll find the recording of the live webinar this slide show comes from in the All-Access Pass Holders Archive starting tomorrow.

Published On: July 16, 2009|Categories: Communications Plans and Marketing Strategies, Social Media|