It just may be the most frequent “Are we normal??” question we get. How often should we send email? Or direct mail?
Your answer depends on your organization, but based on our 2014 Nonprofit Communications Trends Report, we can tell you what most other organizations are doing.
The chart below shows the most popular communications frequencies . . .
Here’s some additional data:
While quarterly email appeals are the most popular frequency at 26%, a third (33%) of nonprofits will email appeals at least monthly.
Monthly email newsletters are the most popular frequency at 42%, but most nonprofits (59%) will send an e-newsletter at least once a month.
Twice a year print appeals are the most popular frequency at 29%, but 15% of nonprofits don’t plan to send print appeals at all in 2014.
Quarterly print newsletters are the most popular frequency at 24%, but a third (31%) of nonprofits don’t plan to send print newsletters at all in 2014.
Get your copy of the 2014 Nonprofit Communications Trends Report now.