There’s new research on who leaves bequests to charity in their wills (this was especially interesting since we just did a webinar on starting a planned giving program). Bottom line according to this research: go after people without kids.
Web useability guru Jakob Nielsen has released some research showing how bad nonprofit websites negatively affect online donations. Donors said they wanted to know the organization’s mission, goals, objectives, and work and also how it uses donations and contributions. Nielsen also points out some “donation killers.”
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