Happy Friday, everyone! Here’s this week’s Mixed Links…
How happy are you with the consistency of your organization’s message? Not having a clear and consistent message can be a huge detriment to your nonprofit. A great tagline is a good place to start, but creating one is easier said than done. That’s where Nancy Schwartz’s Tagline Focus Project comes in. If you are ready to get a tagline that works, this intensive workshop series starting next month is worth a look.
Nancy and I will be together in Seattle on Thursday next week for the Total Focus Nonprofit Marketing Plan Workshop. We still have a handful of seats left, and registration closes Monday. Want to join us? Here’s a coupon code to save $100: totalseattle
I will be live blogging The Millennial Donors Summit on June 22, and Achieve is giving away tickets! All you have to do is connect with them on Twitter or Facebook for your chance to win. It’s a virtual summit so no travelling required. MDS11 is focused on helping nonprofits engage the Millennial Generation.
Blackbaud has released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. Key findings include that the majority of gifts are still received through direct mail, but online-acquired donors tend to give much larger gifts so it is important to have more than one channel available to your donors.
And for those donors who have stopped giving lately, check out Pamela Barden’s post at Fundraising Success, Fire Up the Lapsed-Donor Reactivation Machine! Pamela gives some pratical tips on creating a system to get back those MIA donors.
The May Nonprofit Blog Carnival is up . . . Head over to Getting Attention.org for a list of some great books that have influenced the professional lives of many in the nonprofit sector.
Ever wish you could find answers from nonprofit experts right when you needed them most (like in a meeting that’s dragging on forever?) Well, now you can with the new smartphone app Nonprofit Manager’s FAQ. Available for iPhone, iPad and Android users, this app pulls from the fantastic set of nonprofit books published by Jossey-Bass, including my book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Other authors include Beth Kanter, Allison Fine, and Sarah Durham and topics cover boards, fundraising, marketing, management and more.
Think you don’t have time for social media? Check out Amy Sample Ward’s show, Social Media in 30 Minutes. As Amy says, social media is more about consistency than the amount of time you spend on it.
Katya Andresen talks about research into how making someone feel special makes them more likely to act in This Blog Post Is Just for You.
And finally, in Why Would a Social Media Savvy Nonprofit Still Send out “Thank You” Cards?, John Haydon shares a great example of a hand-written thank-you note he got from Epic Change. For more on thank-yous, join me in a few weeks for my webinar Writing Thank-You Notes That Inspire Future Gifts.
See you next week!