Why We Need to See Your Nonprofit's Personality and Value

I often say that storytelling is the most underused and powerful communications tool. But a close second would be your organization's personality and values. Competition for your supporters' attention, time, and money comes from all sides, including from other nonprofits. You can stand out by wearing your personality and values so the rest ofus can easily see who you are and what you believe. Your supporters, including financial…

What Your Supporters Want to Read

If I had to pick the worst and most frequent problem I see in nonprofit writing, it wouldn't be jargon or lifeless language (although those are certainly big problems). The biggest problem is that the writing just doesn't speak to its audience. Your first job as a nonprofit communicator, and your most important one, is to know who you are talking to, or writing…