Work Directly with Kivi Leroux Miller

I accept a limited number of private clients each year.

The minimum fee for private coaching and consulting is $5,000 and often reaches $25,000.

I do not respond to RFPs.  Much of what I would put in an RFP you will find below. If you'd like to work with me, please get in touch and we'll decide together whether it makes sense. Email kivi@nonprofitmarketingguide.com to begin the conversation.

Please also see the Communications Director Mentoring Program, a six-month program we run twice a year for 16 communications directors at a time.

My Approach to Consulting/Coaching

Please note that I do not engage in traditional consulting any longer. Instead, every client receives a combination of training, coaching, and advising.

With this support, you and your team are actually doing the creation and implementation of workflows, strategies, plans, etc., not me.

This approach produces much more understanding, ownership, and internal capacity because you and your staff created it. I’m there to keep the process on track to completion, to provide context and best practices, to ask thought-provoking questions, and to ensure that by the end of the process you are poised for significant and meaningful changes. This approach ultimately produces more effective marketing and fundraising communications.

Here are more details on what I mean.

Training: What are the best practices? What does Nonprofit Marketing Guide research say about team structure, marketing goals and objectives, and how marketing and fundraising staff best work together? What about research from other trusted sources? What do communications staff need to understand about fundraising, and what do development staff need to understand about marketing? What do the most effective communications teams do compared to less effective ones? I can answer these questions for you in a straight-forward way, usually backed with data, based on decades of experience and research.

Also, all consulting clients receive a comped All-Access Pass to our webinar training at Nonprofit Marketing Guide for one year, allowing your team to learn about topics that may not be covered in this consulting agreement.

Coaching: With some shared knowledge in place, how can you apply that knowledge and your own expertise and experiences to your specific challenges? I know all the questions you need to answer to create and implement an effective strategy, but the answers themselves must come from your team. I can coach you and your team through the process of uncovering those answers. This is hard work: being strategic is about saying Yes to a few things and No to many more. I will help you frame the decisions that need to be made so you are focusing on the right things, but it’s ultimately up to you to decide.

Advising:  This is the bulk of a typical consulting relationship, but not in my case. Advising is telling you what I think you should do.  When I’m advising (as opposed to training or coaching), it’s typically in one of three cases:

  • To provide leadership and staff with the confidence that they are making a good decision (“Yes, I agree that’s what should do. You’ve thought this through, and your conclusion makes sense. You should move forward with confidence.”)
  • To help simplify what you’ve made too complicated or where there’s excessive hand-wringing. (“If you believe that X is less of a priority than Y, then you don’t need to worry about Z. You can stop talking about it and move on.”)
  • To be the tie-breaker when a decision really is a toss-up and you are about to flip the proverbial coin.

The exact blend of these three elements depends on your needs. In cases where you are truly looking for coaching, the training and advising will be very limited.

The Kinds of Work We Can Do Together

I am happy to discuss applying the framework described above to most any challenge that nonprofit communications teams face. This includes:

  • Reevaluating communications strategies after a significant organizational change
  • Developing robust permission-based marketing and content marketing strategies (see my book, Content Marketing for Nonprofits, for what I mean)
  • Harmonizing working relationships between communications and fundraising teams
  • Adopting more effective communications practices (See my book, CALM not BUSY, for what I mean)
  • Prioritizing objectives and deciding what to measure
  • Looking at what it will take to get your team to the "next level" and what that next level looks like

The Process of Working Together

Here's a general outline for how this could work, which we can always customize to your specific needs.

Step 1: Understanding Your Communications Questions and Challenges

 The first step is a basic discovery process, where I get a better sense of what you are looking for and specifically where you are looking for change.  This is typically done through a combination of individual and group interviews via phone or Zoom video calls.

I am also seeking the underlying questions that you are hoping to resolve. Here are some examples of the types of questions that often surface during this kind of consulting arrangement:

  • Are you seeking changes to the pace or volume of communications, the mix of communications channels, and other decisions you’d find in an editorial calendar?
  • Are you seeking changes to the content creation and approval process, including who does what and when? And who gets to review and approve that work?
  • Where is there doubt, stress, or conflict about the current way communications work gets done?
  • Are there assumptions that need questioning or validation?
  • Where is FOMO (fear of missing out) at work?
  • Are there other trust or control issues at work?

Step 2 (Optional): Reviewing Current Communications Work Products 

 I can provide an unbiased review of what you are doing now compared to best practices. I’ll share feedback verbally during an online meeting. Please note that I do not provide written reports.

Step 3: Decisionmaking on What's Needed, Including Specific Strategic and Planning Documents 

There is no single master document or process that covers everything. It’s really a collection of documents and processes, with varying levels of breadth and depth on goals, strategies, objectives, and tactics. I am happy to provide more details on the various options, but they include strategic plans addressing the big questions of audience, brand, and messaging; big picture communications timelines; content creation, review, and approval workflows; creative briefs; campaign plans; editorial calendars and more. You likely need to create some but not all of these from scratch. I won’t ask you to create a document that’s never looked at again – everything the team creates will be referred back to regularly or used day to day.

If you are seeking a more focused coaching relationship, our time together will more likely be spent on helping you make better and more confident decisions or streamline processes, rather than on creating documents.

Step 4: Working Through Key Decisions and Building Needed Documents

 Once we know exactly what you need to create, we will begin asking and answering the necessary questions to build the documents or the new process. I will provide outlines or examples to guide staff as we go.  We will most likely talk weekly during this stage of the process to ensure that the team stays on track.

Step 5: Wrapping Up with Next Steps 

We'll close with a discussion of recommended next steps. This will likely include leadership practices, team growth and structure, and ongoing staff professional development.

 

If you'd like to work with me, please get in touch and we'll decide together whether it makes sense. Email kivi@nonprofitmarketingguide.com to begin the conversation.