BRAND NEW

Two-Part Webinar Series

Presented by Kivi Leroux Miller

January 8th and 10th, 2019

Learn how to create an effective communications plan for 2019.

A goal without a plan is just a wish...

"Nonprofits have a lot of programmatic, fundraising, and marketing goals that are really just wishes – because there is no solid communications plan in place to make them a reality. It's time to change that." - Kivi Leroux Miller

Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019 is a two-part webinar series presented by Kivi Leroux Miller. You have two options to attend - sign up for just Part 1 for $119 or attend both webinars for $199.

Part 1 takes place Tuesday, January 8th at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Thursday, January 10th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must place your order before registration closes in order to access the recordings.  Recordings will be available for two weeks.

You can attend all of our training webinars, including these two, with an All-Access Pass.
The Annual All-Access Pass is only $699 for 365 days of access. Learn more.

Webinar Series - Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019

$199

Part 1: Tuesday, January 8th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, January 10th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 1 Only of Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019

$119

Part 1: Tuesday, January 8th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

Who Should Participate in This Series:

If any of these situations sound familiar, this webinar is for you . . .

  • Your strategic plan has big lofty goals and super-specific tactics, but no real guidance in between on strategies or objectives that would help you make good decisions day to day. Or better yet, your strategic plan just says, “create a communications plan.”
  • You think you are doing all the right things, but you aren’t entirely sure why you are doing them or to what end.
  • Your communications team is just doing, doing, doing all the time, pounding out the content without any concrete goals, strategies, or objectives in place.
  • You know you are overworked, but you can’t clearly articulate why it is that you need a bigger team or budget.
  • You personally have a communications plan, but no one else at your nonprofit seems to understand why it matters.

During this brand-new two-part webinar series, we’ll give you the concepts and tools you need to lead conversations at your nonprofit that lead to meaningful and effective communications planning.

With these plans, you’ll go beyond just wishing and make some real progress!

Register for the Series

What We Will Be Talking About

Debate and confusion on planning definitions abound. Here’s the language we’ll be using in this training:

Goals are the broad primary marketing outcomes that support your organization’s larger mission-oriented goals. Examples of goals include raising issue awareness, fundraising from individuals, and managing your brand and reputation so that your nonprofit can achieve its mission. You can add measures within goals, such as “retain 75% of our donors year to year.”  We’ll look at the 12 marketing goals that nonprofits most often pursue.

Strategies are the marketing approaches you take to achieve your goals. Examples of strategies include content marketing strategies, event marketing strategies, and relationship marketing strategies. We’ll discuss a dozen common nonprofit marketing strategies and share never-before-seen data on which strategies nonprofits are most likely to use given their goals.

Objectives are the SMART steps you take to achieve a strategy, and we define SMART as Specific, Measurable, Achievable, Resourced, and Time-Bound. Examples include building a mailing list by 10%, doubling website form conversion rates, and increasing social media engagement by 20%. We’ll give you a great set of objectives to choose from so that you can customize them specifically for your nonprofit.

Tactics are the tools you use to pursue the objectives associated with your strategy. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Again, we’ll give you a great list to start your conversations.

Register for the Series

What You’ll Take Away from the Webinars

After participating in this two-part series, you will understand

  • The most common goals, strategies, objectives and tactics for nonprofit communicators
  • How to best combine various goals, strategies, objectives and tactics for success (which ones generally go best together)
  • How to customize the goals, strategies, and objectives specifically for your nonprofit
  • How to decide within your nonprofit on the best combinations – and which ones should be given top priority -- given your specific organizational needs
  • How, when and where to document these decisions
  • How to track implementation of the plan

Register for the Series

What’s in Webinar #1 on Tuesday

During Tuesday’s webinar, we’ll set the conceptual framework and share all the details about the most common goals, strategies, objectives and tactics used by nonprofit communicators. We’ll share data collected over the years via the annual Nonprofit Communications Trends Reports, including new data from the 2019 Trends Report before it’s released publicly later in January.

Register for Part 1 Only

What’s in Webinar #2 on Thursday

During Thursday’s webinar, we’ll show you how to apply the information from Tuesday with real-world examples and tips on how to best mix and match goals, strategies, objectives and tactics into a workable, meaningful, and effective communications plan.

The first webinar is about understanding all of your options. It’s like teaching you how to grocery shop for right ingredients. The second webinar is about how to make the best choices about those options for your nonprofit. It’s like teaching you how to cook with those ingredients.

Register for the Series

BONUS!

We are creating a special Nonprofit Marketing Card Deck that will allow you to shuffle through all of the most common nonprofit marketing goals, strategies, objectives and tactics. You can visually mix and match the cards to create the winning hand for your nonprofit. The PDF will be set up in an Avery Flash Cards template so you can print a set to use in your office.

Webinar Series - Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019

$199

Part 1: Tuesday, January 8th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, January 10th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 1 Only of Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019

$119

Part 1: Tuesday, January 8th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

KiviLerouxMiller-circleMeet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit's Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (2010, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, two cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.

Webinar Series - Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019

$199

Part 1: Tuesday, January 8th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, January 10th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 1 Only of Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2019

$119

Part 1: Tuesday, January 8th, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2