New for 2020!

Two-Part Webinar Series

Presented by Kivi Leroux Miller

February 18 & 20, 2020

1:00 - 2:00 p.m. ET (10:00 - 11:00 a.m. PT)

Learn how to manage all aspects of your email marketing and communications for 2020.

February 18 & 20 (Only dates offered in 2020!)

Email Marketing Trends for Nonprofits is a two-part webinar series presented by Kivi Leroux Miller. You have two options to attend - sign up for just Part 1 for $119 or attend both webinars and learn email marketing best practices for $199.

Part 1 takes place Tuesday, February 18th at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Thursday, February 20th at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must register before registration closes in order to access the recordings.  Recordings will be available for two weeks.

You can attend all of our training webinars, including these two, with an All-Access Pass.
The Annual All-Access Pass is only $799 for 365 days of access. Learn more.

"The rules of email marketing are changing fast and most nonprofits are not keeping up. We'll get you up to speed quick with clear advice on what to do next."  ~ Kivi Leroux Miller

Email Marketing Trends for Nonprofits, Parts 1 and 2

Get fully up to date on the latest trends and best practices.
$199

Part 1: Tuesday, February 18, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, February 20, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Email Marketing Trends for Nonprofits, Part 1

Learn how to manage your email list for engagement.
$119

Part 1: Tuesday, February 18, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

Why You Need To Attend These Webinars

Unbeknownst to many nonprofits, the emails you send to your mailing list go through an increasingly complicated and sophisticated obstacle course before landing in the inbox.

Much like the more familiar social media algorithms, inbox providers like Gmail, Outlook, and Yahoo are constantly tweaking the algorithms that decide if and when the emails your nonprofit sends will get delivered -- or if they go straight to the spam folder.

Based on the data from our 2020 Nonprofit Communications Trends Report, we know that the overwhelming majority of nonprofits are either unaware of these changes or don’t know how to respond to them.

If your nonprofit doesn’t act to drastically improve your email engagement strategies, you will very likely bring on your own email apocalypse in 2020, where your nonprofit’s emails increasingly go directly to the spam folder, rendering your email marketing campaigns useless.

Nonprofit Marketing Guide’s founder, Kivi Leroux Miller, will explain what you need to know to maintain an engaged list of email subscribers so that your online fundraising, advocacy, and education campaigns are successful.

What You'll Learn

Part 1: Managing Your Email List for Engagement

In Webinar #1, we’ll focus on your overall email marketing strategy and how you manage your mailing list to increase engagement and maintain or improve deliverability (e.g., staying out of the spam folder).

  • The new email deliverability metrics that matter most
  • How to find out who on your mailing list is engaging with your content and who isn’t
  • How to set up policies for when you slow down or stop emailing people entirely (this is a must!)
  • How to explain the health of your email list and importance of engagement to others, like senior managers and your board
  • The best roles for email marketing in your communications strategy and in your editorial calendar
  • Specific strategies to increase list engagement including a welcome series and re-engagement campaigns

This webinar will be held live on Tuesday, February 18th, 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Part 1 Only

Part 2: Writing and Designing Great Emails

In Webinar #2, you’ll learn the latest trends in email copywriting and design for nonprofits. What should engaging email look and sound like in 2020? You might be surprised!

  • The latest trends in fundraising, advocacy and educational emails from nonprofits
  • The writing styles that work best in nonprofit email
  • How long your emails should be and what they should look like
  • Writing and designing email for mobile first
  • How to identify and fix common mistakes and how very small changes to certain elements of your email appeal or email newsletter can drastically improve its effectiveness

This webinar will be held live on Thursday, February 20th, 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for the Two-Part Series

Don't Forget Your Bonus!

Participants will also receive a copy of Nonprofit Marketing Guide’s 2020 Email Engagement Playbook, our annual guide with specific instructions and tips for improving your email marketing program.

Don’t leave the future of your email communications and online effectiveness to chance! Learn what you need to know to manage your email program for long-term success.

Email Marketing Trends for Nonprofits, Parts 1 and 2

Get fully up to date on the latest trends and best practices.
$199

Part 1: Tuesday, February 18, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, February 20, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Email Marketing Trends for Nonprofits, Part 1

Learn how to manage your email list for engagement.
$119

Part 1: Tuesday, February 18, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

KiviLerouxMiller-circleMeet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit's Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (2010, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, six cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.

Email Marketing Trends for Nonprofits, Parts 1 and 2

Get fully up to date on the latest trends and best practices.
$199

Part 1: Tuesday, February 18, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Thursday, February 20, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Email Marketing Trends for Nonprofits, Part 1

Learn how to manage your email list for engagement.
$119

Part 1: Tuesday, February 18, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2