Storytelling for Nonprofits

Learn how to write three different kinds of stories that inspire supporters.

Wednesday, October 24, 2012

1:00 - 2:00 p.m. Eastern
(10:00 - 11:00 a.m. Pacific)

Can’t make this time? No worries! You'll get access to the recording for two weeks after the live event when you register now.

Register Now

We are requesting a $10 charitable donation when you register for this webinar, but you may opt-out and register for free.

Storytelling works in nonprofit marketing for many reasons. Stories are emotional, and emotions drive giving. Stories are also easier to remember than facts and figures, making it more likely that your supporters will tell others about your good work.

Basic Content

All nonprofits have great stories to share, but exactly how do you go about telling those stories? What do you emphasize and what do you leave out? Why are some stories more powerful than others?

During this online writing workshop, we'll remove some of the mystery from the storytelling process by showing you how to use three time-honored storytelling plots: The Challenge Plot, the Creativity Plot, and the Connection Plot. We'll look at several examples of good nonprofit stories, break down why they work, and review how to apply those lessons to your nonprofit's stories.

You don't need to be a creative genius or even a great writer to make stories work in your nonprofit marketing. With the basic storytelling patterns you'll learn in this webinar, you'll be well on your way to capturing your nonprofit's best stories in writing.


Kivi Leroux MillerKivi Leroux Miller, president of Nonprofit Marketing Guide.com, will teach this webinar.

When you register, you'll also be given the opportunity to sign up for a private story consultation with Kivi. She'll help you take what you learn in the webinar and apply it to a couple of your own stories, working with you to get them just right.

WE ARE ASKING FOR A $10 DONATION TO POSITIVE WELLNESS ALLIANCE TO ATTEND THIS WEBINAR, WITH A GOAL OF RAISING $1,200. BUT, IF YOU PREFER, YOU CAN ALSO REGISTER FOR FREE.

Once a year, we host a free webinar where we collect a $10 donation for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the rural part of North Carolina where Kivi lives. Last year, the Nonprofit Marketing Guide community raised over $1,200 to fight HIV disease! Kivi serves on the board, and passes 100% of the donations made via the webinar on to PWA (we cover the processing fees). Julie Meyer, the executive director of PWA, will join us live on the webinar. This is a free-will donation, however, so if you want to register for free, you can do so by filling out the "register without donating" web form in the registration process.

10/18/12, 1:30 pm ET: We are up to $1420! This is amazing . . . Thanks to everyone who has contributed to date! Our goal is now $1700! ~Kivi

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What Others Have Said About This Training:

"This seminar had a twist, a grab. I loved it! Thanks." ~ Donja Garvey, My Mother's Voice

"This was a wonderful presentation that really walked through the step by step process to storytelling and how it can help the mission of nonprofits.." ~ Arlene Sparks, The Mentoring Partnership of Southwestern Pennsylvania

"This was one of the best. It was clearly laid out and easy to follow. I left feeling like I could use the info today." ~ Elizabeth Gardner, Communities in Schools of the Nation's Capital

"As always, stellar!" ~ Tara Collins, Watershed Agricultural Council

"It was a good creative shock to the brain." ~ Jenny Merdinger, The Cradle