A great media relations strategy can help your nonprofit reach new donors, inspire advocates, and change minds.
That's not fake news. That's the truth.
During this 60-minute webinar, Antionette Kerr and Peter Panepento will talk about the G.R.E.A.T approach to media relations from their upcoming book Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today's World
Two Ways to Attend This Webinar!
Pre-order Modern Media Relations for Nonprofits for $24.95 (includes free shipping) or pay the $20 registration fee.
If you have an All-Access Training Pass, this webinar is included at no additional charge and you can register on your All-Access Pass Dashboard.
Unfortunately for many nonprofits media relations isn't a top priority.
In a world with limited resources, nonprofits often have other priorities that crowd out their efforts to get their stories told in the media.
But it doesn't have to be that way.
Peter Panepento and Antionette Kerr have both worked as reporters and as media relations professionals, and they've developed the G.R.E.A.T. approach to nonprofit media relations -- Goal-oriented, Responsive, Empowered, Appealing and Targeted.
Whether you're looking to get your next event covered by the local TV station or are looking to change minds in national outlets like the Associated Press, The Wall Street Journal or The New York Times, the G.R.E.A.T. approach offers you the roadmap to success.
Join us on Thursday, April 5, at 1 p.m. Eastern Time, to get their expert advice on how to create a media relations strategy at your nonprofit that is truly G.R.E.A.T.
During this webinar, you will learn how to:
- Develop a media relations strategy that meets your nonprofits goals ... and its budget;
- Build relationships with reporters and editors that will lead to positive placement;
- Prepare for and manage media crises;
- Position your leaders as thought leaders.
- And much more!
This webinar will be led by Peter Panepento and Antionette Kerr
Peter Panepento is principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy and a senior vice president at The Council on Foundations. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
Antionette Kerr began covering nonprofits as a contributing journalist and columnist over 20 years ago through small publications affiliated with The New York Times, GateHouse Media and Halifax Media along with several regional magazines. After spending 15 years as an executive director and a social media correspondent for nonprofits she has combined those passions to form Bold & Bright Media and is currently co-authoring Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World. Learn more about Antionette and her writing adventures at thewritefolks.net.
P.S. This webinar will be recorded and available to watch for two weeks, but you must register at least 15 minutes BEFORE the webinar begins to get access.