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This report is compiled from the answers of the almost 600 nonprofit professionals who took our 2019 Nonprofit Communications Trends Survey in November, 2018.
They answered these and other questions.
- How effective do nonprofit communicators believe they are at achieving specific goals like community engagement and brand management?
- *Which communications strategies are the biggest priorities (e.g., content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?
- What’s your annual salary?
- How big is your communications team and budget?
- *What types of videos did you create in 2018?
- *What will your next annual report look like?
- *What software do you use for internal messaging and your editorial calendar?
- *Is communications valued as strategic within your nonprofit and is your professional expertise respected?
*These questions were NEW this year.
We also asked several personal and organization demographic questions to look for any interesting differences in the sector.