All of these topics can be scaled up or down to match the time available. The more time available, the more exercises that participants can do. They can also be broken down into big-picture, motivating keynotes, followed by more in-depth and participatory workshops.
Getting Your Communications Plan Right
(This workshop is designed primarily for organizations with
communications and/or development staff.)
Most nonprofit communications plans have big goals and lots of tactics, but come up short on the specific strategies and measurable objectives -- which are the most important parts of your plan that should drive everyday communications decision making!
During this workshop, you’ll learn how to fill the gaps in your plan by playing with the Nonprofit Communications Strategic Planning Card Deck. You'll shuffle through the most common nonprofit marketing goals, strategies, objectives and tactics and create the winning hand for your nonprofit as you mix and match the cards.
You’ll leave the workshop knowing
- The most common goals, strategies, objectives and tactics for nonprofits and which combinations make the most sense
- How to customize the goals, strategies, and objectives specifically for your nonprofit
- How, when and where to document these decisions
(The card deck used in this workshop can be provided to participants as a DIY print-and-cut-at-home PDF. During the workshop, we use professionally printed card decks that are also available for purchase by the host organization for workshop participants, or individual participants may purchase decks on their own.)
Communications Plans for Small Nonprofits:
What to Do and How to Get It Done
(This workshop is designed primarily for organizations without full-time communications
or development staff or with very new or junior communications staff.)
Most small nonprofits find themselves in one of these situations:
- They have a great communications plan, but not enough time or resources to implement it.
- They are communicating a lot, but it doesn’t seem to add up to anything strategic.
During this workshop, Nonprofit Marketing Guide founder and CEO Kivi Leroux Miller will strip away all the distractions so you can see the real communications choices that you need to make and then how to successfully build and implement a plan around those decisions.
We’ll discuss the most common nonprofit communications goals, strategies, objectives and tactics, so that you can choose your base plan from several realistic options.
Then we’ll review the current trends and best practices for nonprofit websites, email, social media, printed donor communications, and media relations so that you can assess where you are now. You’ll then customize your plan by deciding where you need to either invest or divest your time and limited budget.
We’ll close by reviewing how nonprofits grow their communications teams over time and the results you can expect when you do, so that you can plan for future growth. We aren’t promising this will be easy. But Kivi will walk you through each step. If you are willing to make the tough choices as we go, you’ll leave the workshop with a clear, realistic and effective path forward for your communications work.
Sketch Out Your Communications Plan
for the Coming Year – In One Afternoon
(This is the general editorial planning workshop for nonprofits.)
Making up your communications plan as you go? Feel like your communications are both overwhelming and underperforming? You can change that.
During this workshop, you’ll tame that unruly communications to-do list into a doable calendar that makes sense and produces results. You’ll apply the best practices in nonprofit communications planning and content marketing to your organization’s schedule for the coming year, and leave the workshop with the outline of a communications plan and editorial calendar for the rest of the year and beyond.
Community Engagement: Creating an Editorial Calendar
That Connects to Hearts and Minds
(This editorial planning workshop focuses more on community engagement and content marketing specifically.)
Nonprofit communications is so often driven by fundraising appeals, event marketing and other “help us now” messaging. But without content that truly engages your supporters’ hearts and minds, and that taps into their values and their own wants and needs, you risk boring them, alienating them, and losing them altogether. During this workshop, you’ll learn how to structure an editorial calendar full of community engagement that attracts, inspires, excites, and serves your supporters, strengthening their bonds with your nonprofit.
Communications for Fundraising:
Creating Your Donor Communications Plan
(This editorial planning workshop focuses more on fundraising and donor communications specifically.)
What do you say to donors and other supporters of your cause in between asking them for money? During this workshop, you'll develop an editorial calendar for a donor communications plan that comes full circle: asking for support, thanking supporters, offering additional ways to get engaged, and reporting results before asking again.
Be CALM, Not BUSY: Rethinking
Your Nonprofit’s Approach to Communications
Nonprofit communications staff have too much content to create, too many channels to manage and too little time for any of it. The urgent overtakes the important, your priorities get lost in the chaos, and you barely have time to think. What are you going to do about it? No one will save you from your to-do list. It’s up to you to rethink your approach.
Kivi Leroux Miller will show you how. She’s learned what separates effective, happy-at-work nonprofit communicators from the lousy, miserable ones.
Your first step is recognizing BUSY for what it really is: Work habits and office cultures that are Bogus, Unrealistic, Sidestepping, and Yoked. Enough with BUSY. It’s time to get CALM.
Be more Collaborative, Agile, Logical, and Methodical. Your communications work will become more simple, strategic, and successful. And then you’ll really love your job.
The Seven Writing Styles
All Nonprofit Communicators Should Master
Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is not just proficiency but mastery of seven distinct types of copywriting.
During this workshop, we’ll review today’s best practices for seven kinds of nonprofit writing: Microcontent, Storytelling, Donor-Centered Copywriting, News Writing, Conversion Copywriting, Lifestyle Writing, and Thought Leadership.
You’ll learn what’s unique about each style, dos and don’ts when writing in each style, and which styles best match which nonprofit communications channels. Then you’ll put this knowledge into practice by editing and repurposing several examples of nonprofit copywriting in each style.
What the Most Effective Communications Teams
Do Right (and What Everyone Else Gets Wrong)
Nonprofit Marketing Guide has been researching the secret sauce behind the most effective, strategic, and fun to work for nonprofit communications teams. During this workshop, you’ll do a quick self-assessment of your own communications team (even if you are team of 1!).
Then we'll take a look at what the most successful and effective teams do well compared to those who don't. We'll also examine several different ways to think about communication effectiveness, from your implementation of best practices, to how you manage day-to-day communications challenges, to the job satisfaction and confidence of your staff. You'll leave with some great insights into how to make your own team much more effective in both the short-term and long-term.
Thought Leadership for Nonprofits:
Marketing to Build Authority and Share Expertise
Is your organization or are some of your staff the “go to” people in your field? Do others look to you for insights, trends, and guidance in a rapidly changing world? Are you frequently called by the media, and asked to contribute to publications or to speak at events? Or do you wish you were?
Thought leaders are experts whose work, knowledge and experience are actively sought out by others – because those people have been introduced to the expert via good marketing. During this workshop, you’ll learn how to take your nonprofit from being an expert to being a well-respected and well-known thought leader.