NEW for 2019

90-Minute Webinar

Presented by Tom Ahern

June 18, 2019 | 1:00 p.m. Eastern (10:00 a.m. Pacific)

Recording available if you can't attend live, but you must register before the webinar begins.

Learn How to Make Your Emails, Social Media, Website and Giving Pages Donor-Focused

Only offered JUST THIS ONCE in 2019!

This training is a SINGLE intense 90-minute webinar that will be presented on June 18th.

Donor-Focused Digital: A ``How to Write like Tom Ahern`` Webinar

Learn how to make a great impression online.
$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

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Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

Are you ready to up your digital game?

As you know, every year the amount of charity given ONLINE increases. In 2017, it set a new record. For the first time, some charities hauled in more than 10% of their donations from online alone, without any assist from older channels like direct mail.

The time has come.

These days, you have to know your way around BOTH digital and print ... to communicate at peak performance with donors and potential supporters.

It's not just for the big guys, either

It might surprise you to learn that BIG nonprofits, with large investments in traditional methods like direct mail, raise the LEAST online -- about 6% of their overall fundraising income.

Small nonprofits do much better, raising the MOST online -- about 14% of their total fundraising income, according to the latest Blackbaud Institute research.

The good news is: you haven't missed the online fundraising bandwagon.

But it is time you joined the parade.

9 years of "best practice" gathered

Around 2010, I began my explorations into the unfolding world of online fundraising.

I sought out experts around the globe...and I never stopped. I've learned from top gurus on three continents about their online triumphs and discoveries. (Thank you for sharing, you generous people!) And I've compiled those best practices into a single 1.5 hour super-webinar.

REGISTER NOW

What will you learn?

Well, would you like to know more about raising $350,000 per month ... using Facebook alone? An animal welfare charity in Bangkok is doing just that ... and most of those gifts come from OUTSIDE Thailand. It's something you can do on Facebook: raise money internationally for your local cause.

Sure: it's complicated and not for every type of charity ... yet Facebook fundraising can be fabulously lucrative, if you follow this proven model I learned from Sean Triner in Australia.

Everything I know in just 1.5 hours

This hefty webinar walks you through everything I have learned about fundraising online:

... lucrative copywriting secrets including donor-centricity, the importance of the offer, the post-gift techniques that help you successfully retain more new donors, the coordination of emails, websites and social media.

A problem you might already have

According to a recent study, 50% of people who reach your online giving page do NOT complete their gift!!!

Half!!! Yikes!!!

Let's face it: many online gifts are impulse purchases ... made by "lazy people in a hurry," as Seth Godin correctly notes.

Impulse purchases are easy to stop dead in their tracks.

What kills the impulse?

I can think of at least four biggies right away:

  1. Your chilly homepage welcome
  2. Your uninspiring (and leaky!) giving page
  3. Your checkout pitfalls
  4. And under-performing in the afterglow (yes, I am asking:Is your nonprofit a good lover?)

Any obstacle, however fleeting or petty or seemingly inconsequential, can easily and instantly kill my giving impulse.

What you say to me ... what you show me ... what information you ask from me ... and the entire "shopping and check-out" experience: they all matter a lot.

Take charge!

Learn how to write a donor-centered website!

WARNING: This webinar is about language, persuasion psychology, customer expectations, and giving donors a surprisingly nice shopping experience. I'm not a geek. This is about copywriting. We will NOT be discussing, for instance, technical topics such as "Who's the best online gift processing vendor?" While that's important in the big picture, I'm not covering it.

Donor-Focused Digital: A ``How to Write like Tom Ahern`` Webinar

Learn how to make a great impression online.
$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

...

Tom-Ahern-CircleMeet Tom Ahern

Tom Ahern is often described as "one of the world's leading authorities" on how to speak properly -- and profitably -- to donors. He's authored four well-received how-to books on donor communications and delivers dozens of workshops internationally on the techniques of successful fundraising communications. A constant practitioner, Tom writes fundraising materials for some of America's leading nonprofits, constantly honing his specialties of donor newsletters, direct mail, and case statements.

What Others Have Said About This Training:

"Packed full of easy to use info and tools backed by current research and trends."  Amy Tribble, Men's Shelter of Charlotte

"Tom's webinars are packed with current ideas and strategies. He has straightened me out about what I need to stop doing. It is not all about how good we are, but what we want our audience/donors to feel so that they will engage and give support."  Sally Harris

"Fast moving, practical with TONS of great information that I can begin to implement right away."  EH

"Easy to understand and useful information." Danny Knoll, Exceed Enterprises

"Great advice for all fundraising, not just websites. Inspiring and practical."  Sharon Weaver, San Joaquin River Parkway & Conservation Trust, Inc.

WARNING: This webinar is about language, persuasion psychology, customer expectations, and giving donors a surprisingly nice shopping experience. I'm not a geek. This is about copywriting. We will NOT be discussing, for instance, technical topics such as "Who's the best online gift processing vendor?" While that's important in the big picture, I'm not covering it.

Donor-Focused Digital: A ``How to Write like Tom Ahern`` Webinar

Learn how to make a great impression online.
$129

Registration for this 90-minute webinar with Tom Ahern includes access to the webinar recordings for three months. But you must register BEFORE the webinar begins for access. We DO NOT sell recordings after an event has ended.

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