Every time I teach a Twitter class, I’m surprised at how many seasoned Twitter users DON’T use lists.

A Twitter list is a curated group of Twitter users. It is an incredibly useful feature that makes Twitter much more manageable.

You can create your own lists or subscribe to lists created by others. Here’s the help section on creating and using Twitter lists.

Lists are for reading, not sending. In other words, you can’t use a Twitter list to send tweets TO a specific group. You can use it to read tweets FROM a specific group.

A common misconception about lists is that they must be public. Not true! You can make private lists that no one but you sees.

Here are 8 Twitter list ideas for nonprofits to try:

1. Press

Twitter is a great way to engage with reporters.


2. Geographic-based

Does location matter to you? Then keep tabs on people in particular regions with lists.

3. Sponsors

Nurture those relationships by following and engaging with event and other sponsors via Twitter.

4. Partners

Strengthen relationships and share great content.

5. Peers

Follow your aspirational peers especially.

6. Staff and board members

Show solidarity, amplify campaigns, and support your staff and board by keeping tabs on their tweets.

7. Donors

Remember, lists can be private, so you don’t have to reveal your donor relationships in public.

8. Events

Got an event? Keep track of people who tweet about it in a list. (TIP: Use an IFTT recipe to automatically add people to your list when they use a specified hashtag.)

What’s on YOUR nonprofit list? Share your list URL in the comments section.

Published On: August 27, 2015|Categories: Social Media|