In order to effectively use social media, you need to know how it’s used and who is using it. Let’s break down some important data about social media and specific channels like Facebook, TikTok, Instagram and more.

Social Media

  • 4.62 billion people use social media worldwide
  • The average social media user engages with an average of 6.6 various social media platforms and has 8.4 social media accounts
  • Of the almost 7 hours the average internet user spends on the internet a day, 2.5 hours are spent on social media
  • 99% access websites or apps through a mobile device
  • 80% of Americans are on social media

The fastest growing platform is TikTok:

Facebook

  • Number of monthly active users: 2.91 billion
  • Largest age group: 25-34 (31.5%)
  • Gender: 43% female, 57% male (couldn’t find data on other genders)
  • Time spent per day: 33 minutes

Instagram

  • Number of monthly active users: 2 billion
  • Largest age group: 25-34 (31.2%), with 18-24 close behind at 31%
  • Gender: 48.4% female, 51.8% male (couldn’t find data on other genders)
  • Time spent per day: 29 minutes

TikTok

  • Number of monthly active users: 1 billion
  • Largest age group: 10-19 (25%) (BUT engagement has grown the most among Gen X and baby boomers.)
  • Gender: 61% female, 39% male (couldn’t find data on other genders)
  • Time spent per day: 89 minutes per day

Twitter

  • Number of daily active users: 211 million
  • Largest age group: 18-29 (42%)
  • Gender: 38.4% female, 61.6% male (couldn’t find data on other genders)
  • Time spent per day: 31 minutes

YouTube

  • Number of monthly active users: 2+ billion
  • Largest age group: 15-35 (highest reach)
  • Gender: 46% female, 54% male (couldn’t find data on other genders)
  • Time spent per session: ~30 minutes

LinkedIn

  • Number of monthly active users: 810 million
  • Largest age group: 25-34 (58.4%)
  • Gender: 48% female, 52% male (couldn’t find data on other genders)
  • 63% of LinkedIn users access the network weekly, and 22% daily

 Sources:

https://www.statista.com/markets/424/topic/540/social-media-user-generated-content/#overview

https://backlinko.com/social-media-users

https://www.gwi.com/reports/social

https://www.hootsuite.com/resources/digital-trends

https://influencermarketinghub.com/social-media-marketing-benchmark-report/

Published On: May 17, 2022|Categories: Nonprofit Social Media|

Related Posts