BRAND NEW 60-MINUTE WEBINAR

Presented by Kivi Leroux Miller

Wednesday, June 3, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to find and fix common nonprofit messaging mistakes.

Registration for this webinar is $99

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here. 

You want your nonprofit messaging to make people care, feel urgency, trust you, take action, feel inspired, and understand your issues. But when you try to do that in every email or social post, it just doesn’t work.

And the messaging that does seem to resonate? It may be reaching the same people over and over again instead of helping you connect with new audiences and deepen engagement over time.

It’s time to stop sending muddled messaging and to meet people right where they are instead.

How? Nonprofit Marketing Guide’s Engagement Mindsets will get you headed on the right path.

During this webinar, you’ll learn about four different motivational lenses people use when making decisions about nonprofit content: Helpers, Keepers, Captains, and Artisans.

These mindsets are not fixed personality types or audience categories. Based on Schwartz’s Theory of Basic Human Values, they reflect the values people are prioritizing in a particular moment when deciding whether to engage with your content, respond to a call to action, donate, volunteer, advocate, or keep scrolling.

You’ll learn how different messages trigger different mindsets. And if you are like many nonprofits, you may be trying to trigger too many at the same time inside a single message, which often weakens engagement instead of strengthening it.

Or you may be speaking primarily to one mindset over and over again across your communications, making it harder to reach and engage new audiences who respond to different motivations and messaging styles.

Using real nonprofit examples, we’ll explore how small changes in framing, emotional tone, and calls to action can completely change how a message lands.

You’ll leave with practical tools — both on paper and using AI, so you can use either or both — to diagnose your own content and make your messages feel more focused, intentional, and ultimately more effective.

During this webinar, you’ll learn:

  • The Four Engagement Mindsets – How Helpers, Keepers, Captains, and Artisans each respond to different emotional triggers and messaging approaches, and how all four mindsets exist within all of us in different combinations

  • How to create more focused messages – Build stronger emails, posts, and appeals by aligning each piece of content around one primary mindset

  • How to use different mindsets strategically across campaigns – Learn when to shift approaches for different channels, audiences, goals, stages of engagement, or community growth efforts

  • How to diagnose your own content – Use our Audience Alignment Filter worksheet and AI tools to evaluate existing messaging and identify opportunities to sharpen it

  • Real-world nonprofit examples – Analyze how organizations use different emotional approaches to connect with different audiences

If you are tired of creating content that feels like it is trying to say everything to everyone all at once — or feels like it is only ever resonating with the same people — this webinar will help you create clearer, more focused messaging that better matches how people actually decide whether to engage with nonprofit content.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CSO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival (Lexington, NC) and she co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.