60-MINUTE WORKSHOP

Presented by Erin Malone

Tuesday, June 17, 2025

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to conduct a brand audit to ensure clear, consistent communications.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

This workshop requires an All-Access Pass. Current Pass Holders, RSVP for these events here

Do you or someone else in your organization think it might be time for rebrand or brand refresh? Or are you concerned about the current level of compliance with your visual brand and style guide at your nonprofit?

In any of these situations, a do-it-yourself brand audit is a good place to begin.

Consistency is essential to building trust and a good reputation for not only the work you do, but how you do it. You want all of your work to be recognized as coming from the same organization.

During this Jump Starter for All-Access Pass holders only, we will give you the information and tools to being answering these questions:

  • Are we presenting our communications in a consistent, unified way?
  • Are we presenting the brand personality we think we are?

During this Jump Starter, you’ll receive:

  • Training on what a brand audit is, what you can do on your own, and where you need to bring in others.

  • Guidance on criteria, ranking scales, and how far to go. What are you really evaluating? How do you quantify the elements of your brand consistency, for example? Just how much should you look at and how far back should you go?

  • A brand audit worksheet that you can customize and begin to complete during the workshop as well as advice on what to do with what you find.

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

What Others Have Said about Our Jump Starter Workshops

“I appreciate the interactive component of the Jumpstart workshop. It was valuable having the opportunity to apply what we are learning during the session. Instead of setting myself a reminder to “do this,” I came away with a framework I can put use almost immediately. Thank you! This is a great direction to take your training sessions.” – Holly Pattison

“I loved connecting with others. I can not say enough how much I like the dedicated work time.” – Beth Helmueller-Perkins

“I loved the hands-on time to start building something useful. And the general vibe felt more casual and accessible than a webinar, which was really fun and refreshing.” – J.G.

“My favorite part of the Jump Starter was receiving guidance and coaching, getting to talk with colleagues, and leaving with practical tools! This is an excellent companion to your regular webinars.” – Aimee Cotton Bogush

“I really loved the interactive style.” – Bethany

“It was great. The short session helped me realize it doesn’t take a lot of time to get these things done. These are a good companion to your lecture-style training. You all are my favorite!” – Leili Khalessi

“I liked this format – instead of just giving me ideas, it gave me space to start working with them in real time & ask any immediate questions that came up through that.” – Anna Mullen

Jump Starter Workshops are Pass Holder Exclusives. You MUST have an All-Access Pass to attend.

Meet Erin Malone

Erin Malone is a Senior Adviser at Nonprofit Marketing Guide where she leads webinars, workshops, and community events.

With 20 years of experience in communications for nonprofits, unions, and foundations, Erin specializes in helping organizations transform their mission, vision, and aspirations into compelling stories that resonate with their audiences. Whether through message development, branding, content creation, media relations, or executive coaching, she works at the intersection of communications and organizational development to foster impactful change.

She is also passionate about empowering teams with the skills and confidence to communicate effectively.

Erin is currently based in Brooklyn, NY but hails from a tiny town in Southern Illinois. When not nerding out on the latest trends in communications strategy, you can find her in her garden, on the dance floor, or at her workbench cutting gems and alloying metals.