UPDATED 60-MINUTE WEBINAR

Presented by Erin Malone

Tuesday, May 12, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to approach rapid response communications proactively and effectively.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events here. 

In the nonprofit sector, staying responsive to critical events and emerging issues is vital to being relevant and achieving your mission.

However, the pressure to craft a statement, to upend your entire editorial calendar for the week (or more), or to otherwise react impulsively can often lead to missteps and unnecessary stress.

But fear not! There is a better way to handle these pivotal moments, and this webinar will show you how.

Join us for an insightful webinar designed for nonprofit communicators, where we will equip you with the skills, knowledge, and strategies to handle rapid response situations with grace and ease, all while staying true to your organization’s mission and values.

During this webinar, you’ll learn about:

  • Understanding Rapid Response in the Nonprofit World: Learn the ins and outs of what rapid response means for nonprofit organizations and what it does not. It’s not just about whether you issue a press release or a social media post. Internal communications about critical issues and events is sometimes more important than external communications!

  • Preparation for Success: Discover the importance of proactive preparation. We’ll guide you through the steps to ensure you’re always ready to respond effectively when critical moments arise, all while aligning with your nonprofit’s goals and values. We’ll help you create a plan for knowing what to say, when to say it, and how to say it — and creating the teams that will make those decisions each time the need arises.

  • The Art of Pushing Back: Sometimes, organizational leadership may urge a hasty response to an issue that you believe does not warrant immediate attention, doesn’t align with your nonprofit’s mission, or simply needs more work internally before speaking externally. We’ll coach you on the delicate art of pushing back respectfully and persuasively, ensuring that your nonprofit’s reputation and purpose remain intact.

Your organization’s reputation and impact are deeply tied to how you respond to critical events and emerging issues. By attending this webinar, you’ll be more prepared to act thoughtfully, strategically, and confidently when the stakes are high.

What Others Have Said About This Webinar

“This webinar was engaging, the presenter was super knowledgeable, and shared real-world tested & actionable strategies for rapid response planning. The planning template is a useful and immediately actionable tool!” ~ Kate Arpin, Montana Nonprofit Association

“Appreciated the list of important points to consider when making decisions about when and how to do rapid response. This webinar will help you think about important questions to ask before jumping to do rapid response.” ~ JAR

“My favorite part was the extensive time for participants’ questions — Erin’s experience enabled her to give helpful suggestions for a variety of situations.” ~ SS

“Informative! The presenter was very knowledgeable.” ~ KW

“Erin covered a lot of ground very evenly — lots of guidance!” ~ CA

“This webinar will help demystify rapid response.” ~ CPSD

“The best events and marketing campaigns need thoughtful planning. That’s true for a crisis as well. This webinar will walk you through some core strategies you can build so that your organization is prepared the next time something requires a rapid response. Erin shared great tangible tools and relatable examples. Her approach is so thoughtful and measured, which helps set a valuable tone for this kind of work. Love ‘rapid response’ instead of crisis comms” ~ EB

“This webinar will help Communications Directors manage the stress, urgency, and competing perspectives involved in rapid response with clarity to protect and advance the mission.” ~ Adan Garcia, Leading Educators

Meet Erin Malone

Erin Malone is a Senior Adviser at Nonprofit Marketing Guide where she leads webinars, workshops, and community events.

With 20 years of experience in communications for nonprofits, unions, and foundations, Erin specializes in helping organizations transform their mission, vision, and aspirations into compelling stories that resonate with their audiences. Whether through message development, branding, content creation, media relations, or executive coaching, she works at the intersection of communications and organizational development to foster impactful change.

She is also passionate about empowering teams with the skills and confidence to communicate effectively.

Erin is currently based in Brooklyn, NY but hails from a tiny town in Southern Illinois. When not nerding out on the latest trends in communications strategy, you can find her in her garden, on the dance floor, or at her workbench cutting gems and alloying metals.