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But you can still get the training for six months after!

With our All-Access Pass, you can watch hours of recorded webinars and download the slides and other resources.

You can also attend ALL of our live training events for the next 365 days too!

See everything you get with an All-Access Pass.

WEBINAR BUNDLE

Presented by Kristina Leroux

September 9th and September 11th

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Two live webinars to help you build stronger connections with new and inactive email subscribers.

Registration is $99 each or $159 for the bundle

Recording available if you can’t attend live, but you must register before we close registration.

BOTH of these webinars are FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community. 

You work hard to grow your email list. But what happens after someone subscribes? What do you do when someone stops reading?

The two webinars included in this toolkit will help you build and maintain better relationships with your subscribers whether they’re brand-new or have seemingly disappeared.

Join us to learn how to keep your email list engaged, healthy, and active.

Both webinars include templates you can customize for your organization as well as real-world examples so you can see how others implement these email best practices.

Keep reading to learn more about each one…

Webinar 1:

How to Welcome New Subscribers and Turn Them Into Loyal Fans

Tuesday, September 9th

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Create a welcome series that will engage and retain new subscribers

Registration is $99 (or $159 for the bundle)

When someone joins your list, you have a short window to make a great first impression.

An automated welcome series helps you do just that- thanking them, guiding them to their next step, and building a relationship from Day 1.

Yet, according to our research, only 26% of nonprofits are sending one. Let’s fix that!

During this webinar, you’ll learn:

  • What to include (and not include) in a successful welcome series

  • How to decide how many emails to send and how often

  • How to inspire immediate action with engaging next steps

  • How to use the six fill-in-the-blank templates we’ll provide (including dozens of pre-written subject lines, messages, and calls to action)

You’ll leave with your welcome series mapped out and ready to implement.

Webinar 2:

Win ’Em Back: Creating Effective Email Re-Engagement Campaigns

Thursday, September 11th

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Make lapsed email subscribers fall in love with your organization again.

Registration is $99 (or $159 for the bundle)

Uh-oh. They’ve stopped opening your emails.

Before you give up and remove inactive subscribers from your list (or worse – ignore it and keep emailing them), there’s a crucial step you should take: send a re-engagement campaign. It’s a best practice that only 16% of nonprofits are using and it can revive relationships you thought were lost.

During this webinar, you’ll learn:

  • How to design and send a re-engagement campaign that fits your brand and audience

  • How to identify and offer irresistible content that brings people back

  • How to define what counts as “re-engagement” and what to do if it doesn’t happen

  • How to use our sample re-engagement templates to jump-start your series

You’ll leave with a clear plan to clean up your list without losing people who still love your mission.

Meet Kristina Leroux

Kristina Leroux is the COO and Community Engagement Manager at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. She runs the All-Access Pass program, manages and contributes to the webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!

Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing membership programs, and more.

She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. Kristina lives in Auburn, Alabama with her husband, three kids, two bonus kids, and three rescue dogs.