Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip?
Nope.
According to a new Giving Tuesday report by Blackbaud, Giving Tuesday has definitely made a dent in online giving. Take a look.
Double-Digit, Year-Over-Year Growth in Online Donations Since 2012
Online Average Gift Amounts Exceed $100 for Most Organizations
Faith-Based Organizations Now Receive Largest Percentage of Online Donations
What Can We Expect for Giving Tuesday 2015?
We are still at the beginning of the #GivingTuesday movement…One thing thing we should be prepared for is that online giving will go up, go down, spike, shift and change at a faster rate over the next few years…
Make no mistake, #GivingTuesday is now part of the media lexicon.
— Excerpt from #GivingTuesday Trends: A Closer Look at the Online Fundraising Impact in the United States
To read the entire report, visit https://www.blackbaud.com/givingtuesday.
