Nancy Schwartz and I have been talking about doing this for what seems like years now, and this October it’s finally happening. We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you.

Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact. You’ll leave with a focused, practical marketing plan that will work for your nonprofit – one that you are fully capable of implementing.


The “Total Focus Marketing Plan Workshop” will take place in New York City on Thursday, October 7 and in Washington, DC  on Thursday, October 28. In New York, we have space for about 25 people, and in DC for less than 40.

We are still working out all the details like the full agenda and the registration fees, but we are confident that the workshops will sell out quickly. More than 200 readers of Nancy’s e-newsletter have already told us they are interested in attending!

If you are interested in attending too, please put your name on our Early Bird list. That way you’ll be the first to know when registration opens in a couple of weeks — and how to get a nice discount on the registration fee.

If you’d like to see us bring the training to your part of the country, let us know that too, and we’ll consider additional dates and locations. Send your email to

P.S. Need a marketing plan in a hurry? Join us this Wednesday for our webinar on Bootstrapping a Marketing Plan for the Rest of 2010.