Nonprofit Storytelling Resources I’ve Found Online
Here are the best online resources (advice, how-tos, etc.) I’ve found to date on nonprofit storytelling. I’ll post nonprofit examples later.
From Andy Goodman
Andy has some fabulous advice on how nonprofits can use storytelling.
– Watch Andy’s webinar for ReadyTalk on “Storytelling: Your Most Powerful Communications Tool” or a video of a keynote address he gave to California housing group. The webinar includes the slides; the video doesn’t. The presentation appears to be the same.
– Listen to the mp3 of another presentation he gave on storytelling for good causes.
– From his newsletter, Seven Questions to Sharpen Your Stories and 10 Immutable Laws of Storytelling.
From Katya Andresen
– An mp3 of How to Tell Your Story: Tips for Better Storytelling, Fundraising Success and Media Glory (here’s the transcript) and a much shorter how-to article based on the presentation.
From Nancy Schwartz
– An article called Put Persuasive Storytelling to Work for Your Nonprofit
From the W.K. Kellog Foundation Communications Toolkit
– An article on storytelling with links to additional resources.
This post is part of my participation in Michele Martin’s Blogging4Learning Challenge. I’m blogging to learn more about how nonprofits can use storytelling in nonprofit marketing and communications.
I’d offer that another great way to tell great stories is to let your supporters tell them for you. I encourage my clients to create a simple way for supporters to send in their stories, and create ways to make sure new stories happen all the time.
Great post. Please keep them coming!
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Leyla Farah
Cause+Effect – Public Relations with a Purpose
[...] A list of other nonprofit storytelling links from the Nonprofit Marketing Guide [...]
[...] Kivi Leroux Miller has put together two similarly useful lists: See her posts on Great Nonprofit Storytelling Examples and Online Resources for Nonprofit Storytelling [...]
Andy Goodman puts out a monthly newsletter that communications folks at nonprofits can subscribe to for no cost, it’s called Free range Thinking.
SmartMeme Studios “story-based strategy” approach that we use with nonprofits around the country is grounded in a visual and narrative analysis of change – the recognition that we all understand the world and our role in it through
the experience of stories, place, and community.
When you change the story you can change the world.
[...] a really cool application comes along that can help an organization tell its story, and you just have to write about it. This one is a multimedia application for your website and [...]
All too often nonprofits think strictly in terms of client stories. It’s important to have an entire cadre of stories available for a number of differing situations – the stories of your board, your founder, your donors (I once created an entire Annual Report around the theme of appreciation, using the stories of donors, clients, even foundation funders).
Here are a couple of terrific posts on story-collecting! http://www.pamelasgrantwritingblog.com/294/6-tips-for-collecting-great-nonprofit-stories/
http://www.pamelasgrantwritingblog.com/17/the-real-secret-for-fundraising-success-its-all-about-the-story/