Tags: build email, e-mail, email, email list, grow email, nonprofit email list, nonprofit-marketing
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Upcoming Webinars
How to Build Your Nonprofit’s Email List
The Nonprofit Marketing Guide weekly webinar series is back after a break with “Easy and Effective Ways to Build Your Email List” on Thursday, June 19, at 2:00 p.m. Eastern (11:00 a.m. Pacific). Registration is just $35. Get the details.
I’ll be covering the latest strategies for keeping your email list healthy and growing. The good news is that most of them really are easy and effective.
If you can’t make the webinar or just want a taste of its contents, here’s a new article from Nonprofit Marketing Guide.com on building your email list.
12 Easy Ways to Build Your Nonprofit’s Email List
List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep your list growing? Here are a dozen tactics you can use to keep your email list growing.
1. Send a regular e-newsletter to your list. Even if it is simply a short update that you send once a month, get in the habit of regularly sending mail to your list. An active list is much more likely to grow.
2. Include a simple sign-up box on your website, ideally on every page, but on your homepage at a minimum.
3. Make changing an address very easy. Ideally, subscribers to your newsletter can update their own email addresses with just a few clicks. The harder you make it, the less likely they are to do it and the more likely they are to drop off your list permanently.
4. Encourage readers to forward your e-newsletter to friends and be sure to include a link to your sign-up form in each edition so those friends can sign up directly.
5. When people register for your events, tell them they will receive your e-newsletter too.
Read the rest of the article for remaining tips.
June 4th, 2008 at 4:28 am
[...] One golden nugget of advice was to send regular email newsletters to the list. The rationale is that an active list is much more likely to grow. You can read the full article here. [...]