Rock Stars of Nonprofit Thank You Notes

I’m a nonprofit marketing geek, so I get really, super excited about things like awesome nonprofit thank you emails. That’s why you are here, right?

This week I received a thank you email from Stacey Monk of Epic Change. You may know Stacey and her organization as one of the shining examples of using Twitter for fundraising via campaigns like Tweetsgiving/Epic Thanks and To Mama with Love.

But you may not know her as an awesome nonprofit thank you note writer. Now you do.

What Epic Change Does Right with an Email Thank You Letter

Stacey hits all the high notes in this email:

  • Personable
  • Positive
  • Results
  • Taking Us There
  • Credit to Donors
  • Building Anticipation for More Goodness to Come
  • A Great Photo
  • Reminder about Our Connection
  • Integration with Website and Social Media

. . . and does so in a short, very readable email.

Because I was so thrilled with this email, I asked Stacey to share a few thoughts on the results it produced.

She says the open rate was average, about 20% (which is solid, if you aren’t familiar with these metrics).

She reports that it also produced 100 Facebook likes on the linked blog post, which is “way north of normal – more than double, actually” and that “only 9 of those are from people with whom I personally am friends on Facebook”  so it spread far from Stacey’s personal circle.

Stacey also received an email from someone who’d been forwarded the email from someone else who wrote:

“Hello Stacey,
[Friend’s name] forwarded me the Epic Change email about Shepherds Junior 7th grade graduation. I loved it. Can you include me in on any emails re: Shepherds Junior?
Thanks so much!”

She also got kudos for the email on Twitter, and here I am blogging about it.

Wonderful job, Stacey, and thanks for sharing such a great example!

P.S. If you are “thank you note challenged,” I teach a webinar at CharityHowTo on Writing Thank You Notes That Inspire Future Gifts. Can’t wait until the next session? Here are more of my posts on writing nonprofit thank you letters including more great examples to learn from.



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  • Stacey Monk

    super honored!  thanks so much Kivi – I can’t imagine anything I’d rather be the rock star of 😉

  • Joanne Fritz

    Wonderful note, Kivi!  Thanks for bringing this to us. Email thank you’s are so often very vanilla that we hardly even look at them. Stacey has the touch!

  • dissertation uk

    very interesting! thnks!

  • CJ Johnson

    Great example! I love that you shared the PC snap shot of the letter versus just the text or contents of the email.

  • Angel

    I agree with CJ – this is a great example of a thank you note with impact.  If hits all of those “feel good” emotions that makes a person want to continue to help.

  • Susan from Causes

    Kivi – this is a GREAT post!  Stacey rocked it.  If your nonprofit readers have a video thank-you note (or want to make one), they can also put it up on Causes and we’ll display it to everyone that donates to their cause.  Here’s more info:

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