We Have an Update on the Money You Gave

That’s the subject line in the email I received two days ago from Charity: Water.

How clear and direct is that?  And take a look at what was inside:

Charity Water Email


Here is the whole thing since this capture only grabbed the top.

It reminds me about a gift from several months ago (year-end, for no particular purpose) and then tells me exactly what they did with the money. Awesome. If you can do something like this — or anywhere close to this —  DO IT.


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  • This is awesome.  Thanks for sharing this.  It’s a great reminder that sometimes being simple, sincere and direct is the best strategy.  And, of course, we should never forget how critical it is to close the loop for folks.  Otherwise you get first-time donors. End of story.