Reality Check: Social Media and Mobile

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy.

Here are a few more of my favorites, this time on social media and mobile specifically.

Half of Boomers use social media, as do a 1/3 of people over 65.

According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S. Adults have cell phones, and 55% use it to go online. 17% are cell-mostly Internet users, which means their smart phones are the primary way they access the Internet (not their computers).

65% of U.S. adults sleep with a cell phone beside them, and a third check it before they get out of bed in the morning! Compare that to the old snail mail box in terms of accessibility and frequency!

I hope you find these stats useful. We’ve also shared stats on nonprofit email trends, online fundraising trends and social media trends.



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  • Holly Ross

    Hey Kivi – thanks for sharing some new stats! Although I am somewhat sad that the phone has become the first thing people look at in the morning, it really resonates as true. And optimizing your email for mobile devices is neither expensive or difficult. Cameron from M+R wrote a great post for us on this topic earlier in the year: http://www.nten.org/articles/2012/the-age-of-mobile-email-has-arrived-are-you-ready.

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