Mixed Links for Nonprofit Marketers December 21, 2012
For now, here are your Mixed Links…
In the wake of last Friday’s horrific tragedy, do you think automated tweets or other updates should be a thing of the past? I don’t think you need to stop scheduling posts, but you do need to be aware of what you have scheduled to go out especially in the event of a major crisis.
John Haydon has more useful Facebook info with 13 Ways to Boost Your Facebook Page Reach Without Spending a Single Dime. And also check out this interview Katya Andresen did with John Haydon on Facebook updates, reach and promoted posts.
If you feel like you just can’t connect with your fans on Facebook, check out what the Seattle Public Library does to get their audience engaged.
Jeff Brooks asks Will Social Media Help You If You’re Failing in Traditional Media?
For those of you trying to get your content organized for next year, the LightBox Collaborative 2013 editorial calendar is now available.
Looking to change up the look of your website or other online communications? A cool, good-looking (but readable) font just might be the change you need. Matthew Scharpnick shares some ideas and new tools nonprofits are using in Why the Right Font Matters.
Having trouble with your email subject lines? Here are 19 subject lines you should NOT use.
We shared this great new Case Foundation #GoodSpotting campaign earlier, and just wanted to update you that more than 1,000 #GoodSpotting acts have been shared thus far – from photos, videos, news articles, and even event tweets. Here’s how it works: when you “spot” an act of good for others in your work and travels – such as volunteering, helping others, and taking care of those in need – snap a photo or share the story on the Foundation’s Facebook page or on any social media platform and use the hashtag #GoodSpotting. You could win $500 in holiday spending cash and $5,000 for a charity you support.
Curious what gets donors to give? Katya shares her key findings from two new studies on motivating donors.
Our good friend, Julia Reich, via NTEN, gives us 2012 Nonprofit Marketing Communications: A Recap of Trends, Tools, and Tactics
Lastly, a quick reminder: you can save $100 on our Annual All-Access Pass through December 31st.
Have a great weekend, and watch for those freebies next week!