How Often Should We Email, Mail, Post . . .

We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people.

Need some averages to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.

Twitter Updates: Multiple times a day

Facebook Updates: At least once a day

Email Appeals: Quarterly

Email Newsletters: Monthly

Direct Mail Appeals: Twice a Year

*Direct Mail Newsletters: Quarterly, assuming you send one. A third of nonprofits won’t send one at all.


Communications Frequency 2016

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  • Jess Confer

    Hi Kivi, this is awesome! Thanks for sharing. We’d love to repost this article and list the reference to you and your site: “” on our blog if that’s okay.

    Many of our customers are nonprofits leaders and we are always looking for insightful articles that are beneficial for them.

    Feel free to check out our blog as well:

    We have recently been posting articles around nonprofit blogging!

  • nhburdick

    These are the most common/popular, but I wonder if they reflect the most effective frequencies —

    • Kivi Leroux Miller

      I agree. For most orgs, I would bet more frequently would be better.

  • Christina

    Hi Kivi! How often do you recommend that nonprofits publish blog posts?

    • Kivi Leroux Miller

      I think once or twice a week is a great place to start.

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