How Often Should We Email, Mail, Post . . .
We get questions all the time about the frequency with which nonprofits should be communicating. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people.
Need some averages to start the discussion? Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.
Twitter Updates: Multiple times a day
Facebook Updates: At least once a day
Email Appeals: Quarterly
Email Newsletters: Monthly
Direct Mail Appeals: Twice a Year
*Direct Mail Newsletters: Quarterly, assuming you send one. A third of nonprofits won’t send one at all.