ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Infinite Wonder Woman
Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!

And if you’re interested in learning more about digital advocacy, check out my live, subscriber-only Beginner’s Guide to Digital Advocacy webinar on Wednesday, March 30, 1 pm ET.

Get Your Pass Now!


  1. Act Now
  2. Add your name
  3. Add your voice
  5. Please sign
  7. Sign now
  8. Sign please
  9. Sign the petition
  10. Sign this
  11. Signature needed
  12. Take Action
  13. TELL [X]


  1. Amplify their message
  2. Attack
  3. Back down
  4. Back off
  5. Beef up
  6. Block
  7. Boldly show
  8. Break the silence
  9. Change this
  10. Crank up
  11. Defend
  12. Demand that X acts
  13. Dial up
  14. Don’t sit in silence
  15. Don’t stop now
  16. End this
  17. Expand
  18. Expose
  19. Fight back
  20. Fix this
  21. Keep going
  22. Launch a blitz
  23. Make a push
  24. Pressure xx to do xx
  25. Prevent
  26. Protect
  27. Push back
  28. Put an end to this
  29. Rein in
  30. Rise up
  31. Safeguard
  32. Secure
  33. Seize the momentum
  34. Show that we will not stop fighting for
  35. Speak as one
  36. Speak loud and clear
  37. Speak out
  38. Stand strong against
  39. Stand up for
  40. Stand with
  41. Step in
  42. Step up
  43. Stop
  44. Take a stand
  45. Take back
  46. Tell
  47. Urge
  48. Won’t tolerate


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Author: Kerri Karvetski, Online Campaigns and Social Media Adviser

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  • DPBarber

    I think most of these are great ideas. We stay away from “Act Now” both in the subject line and in the body of the email. It many times does not clear email spam filters.