Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town
Aug24

Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Then Antionette will present Navigating the Media Relations Trifecta of Earned, Paid, and Owned Media on Thursday, September 7th. Both webinars will be recorded if you...

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Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?
Feb14

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications. ~Kivi When people think about cultural competency, they tend to talk in terms of race, ethnicity, gender and religion. While resources and initiatives have been...

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Sharing the MLK, Jr. Holiday in a Culturally Competent Way
Jan10

Sharing the MLK, Jr. Holiday in a Culturally Competent Way

Contributing Writer Antionette Kerr will be blogging this year for us on several topics, including cultural competency in nonprofit marketing and fundraising. Working effectively cross-culturally is an especially important topic for people working in nonprofit communications. Many of your co-workers and community members will be looking to you for guidance when they have questions of their own. We want to help you feel more equipped...

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Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)
Sep27

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Earlier this summer, we started tracking the communications of pairs of national nonprofits working in the same space. Where are the organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is just for fun. Contributing writer Antionette Kerr is back with another edition, this time on social media...

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An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts
Sep06

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is really just for fun. Contributing writer Antionette Kerr is back with her third edition....

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