3 Things You Probably Didn’t Know about Communications Measurement

I’m teaching two new webinars on measuring the effectiveness of nonprofit communications this week. In the course of doing the research, I found three items that you might also find interesting . . . 1. There’s a whole association dedicated to communications measurement. AMEC is the International Association for Measurement and Evaluation of Communication. They have…

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Those depend on the effectiveness of the content you create. That depends on the effectiveness of your editorial calendar. That in turn depends on your larger marketing strategy, which depends on…

Making Sense of Your Nonprofit’s Google Analytics

It’s time for another budget-friendly (but content-rich) webinar! Join us this Thursday for a BRAND NEW Webinar: Making Sense of Your Nonprofit’s Google Analytics Presented by Eric Squair Thursday, May 12, 2016 1:00 p.m. Eastern (10:00 a.m. Pacific) Recording available if you can’t attend live, but you must register before the webinar begins. SPACE IS…

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…

Calendar Confusion: Year-End Communications on a Summer Fiscal Year

  How do you handle calendar year-end (November-December) communications when your nonprofit’s fiscal year actually ends June 30? That question came up today during our Sharing Your Progress Accelerator program. Here’s the conundrum: If you try to talk about your accomplishments from the last 12 months in December, you are technically in the middle of your…